The Bronto Blog

Email

Benchmarks
Email Metrics 101: Establish Your Baselines

Mobile

Tablet PC
Targeting the Tablet Customer

Social

Shopping Cart
More than a Fan: How to Drive Followers to Buy
Benchmarks
Email Metrics 101: Establish Your Baselines
Steven DuBois    February 21, 2012
Email Marketing Best Practices

Email marketers should pay close attention to their metrics and results. By establishing baselines or benchmarks, these goals can be used to evaluate the success of your program.

Sign Up
Is This the Future of Email Lead Generation?
Anna Pfeiffer    February 16, 2012
Email Marketing Best Practices

Google AdWords Communications Extension may change the way we think about email sign-ups. Will this be a great new opportunity for email marketers?

Receipt
e-Receipts: What's Not in Your Wallet?
Jim Davidson    February 14, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Having the option to receive a receipt via email is becoming more common. Marketers are starting to understand the value of carrying the in-store experience to the customer’s inbox. Let’s look at the risks, benefits, and best practices for e-receipts.

Email
Do Your Transactional Messages Check Out?
Fawn Young    February 9, 2012
Email Marketing Best Practices

Make sure your transactional messages are both functional and optimized! Tips to help marketers evaluate and improve their transactional messages.

Be Mine
Be My Valentine: The Marketer's Quest for Subscriber Love & Affection
Jim Davidson    February 7, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization, Social Media Marketing

Show some love to your customers. Using Valentine’s Day candy, we illustrate the customer lifecycle and include reminders for best practices throughout this very romantic, sometimes rocky, relationship.

Data Matrix
Think Like Deanna but Act Like Data. Smart Lifecycle Marketing.
Kestrel Lemen    February 2, 2012
Email Marketing Best Practices

Use data and emphathy to engage your subscribers with relevant and appealing messaging.

 

Engaging Conversation
8 Key Ways to Keep Subscribers Engaged
Kristen Gregory    January 26, 2012
Email Marketing Best Practices

Engagement is key to developing relationships with customers and ultimately driving revenue. Here are 8 ways to help keep subscribers engaged.

Tablet PC
Targeting the Tablet Customer
Jim Davidson    January 24, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Tablet buyers spend more than those on smartphones and desktops, how you can better target/market to these buyers to increase revenue.

Crystal Ball
Bronto's 2012 Trends and Predictions for Retail Marketers
Jim Davidson    January 19, 2012
Email Marketing Best Practices, Engaged Commerce, Optimization, Social Media Marketing

The future of cross-channel marketing in 2012.

sabotage
Don't Sabotage Your Email Deliverability!
Chris Kolbenschlag    January 17, 2012
Deliverability

Avoid common mistakes that hurt deliverability and lose revenue.