Refer-a-Friend Campaigns are a great lifecycle marketing tactic that can also help you grow your list. Emily Keye outlines the 3 parts of making a refer-a-friend program successful in Acquire Subscribers, Expand Marketing Reach & Drive Revenue.
Sending triggered messages creates a relevant, timely experience to shoppers to help in the buying process. Bronto Marketing Strategist, Fawn Young, outlines tips to help in setting up triggered messages based on browsing behaviors that can help shoppers to convert.
The inbox is heating up with summer themed emails burning up the inbox. Read the latest Eventful Inbox by Manager of Marketing Research, Jim Davidson, as he evaluates the best emails over the last month.
Special offers and discounts only available to repeat customers can make the difference between a casual shopper and a purchase. Marketing Strategist, Greg Zakowicz outlines an easy way to talk to your best customers as VIPs to help them convert.
After a customer purchases is a great time to send relevant, timely messages based on their order. Marketing Strategist, Anna Pfeiffer, presents four key ways to increase revenue based on this powerful data.
An often underutilized tactic, remailing is simple, easy and can have an immediate impact on revenue. Bronto Marketing Strategist, Kellie Boggs, outlines key tactics for implementing remailing in this Bronto Strategy Blog post.
"Content is king" - but it's important to know what types of content are rewarded with better search rankings. Scott Compton, Sr. Internet Strategist at MarketLive, outlines key strategies and examples of what types of content help e-commerce merchants stand out from competitors.
Take a look at email marketing trends for the month of March 2013. Get insight into how brands are using email marketing and check out email volume, subject line, promotional tactics, and special character usage.
An email CTA or call to action is the most important aspect of an email message. In Create Rockstar Calls to Action to Increase Revenue, Bronto Marketing Strategist, Emily Keye outlines how to design emails with the CTA top of mind to help drive clicks and ultimately conversions.
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About the Bronto Blog
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. At Bronto we want to empower retailer and commerce marketers by providing new ideas, tactics and industry trends to help drive revenue. Please read our blog, comment and participate. We want to hear from you!
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