Take a look at 2 simple examples of a Do and a Don't for fashion retailers, and see if you've ever made this mistake! Listen as Kestrel Lemen, Marketing Strategist at Bronto Europe, discusses these two messages.
Take a look at email marketing trends for January 2014. Get insight into how brands are using email marketing and check out email volume, subject line, promotional tactics, and special character usage.
We're human and we all make mistakes, but it's what we do to fix the mistake that matters. When an email is sent out in error or if there's something wrong with the offer here are some great tips by Bronto Marketing Strategist, Emily Keye, on how you can help resolve the issue.
Don't let your SMS marketing miss the mark. Bronto Marketing Strategist, Greg Zakowicz, critiques the SMS marketing messages of major retailers and outlines ways you can make the most out of your SMS marketing campaigns.
Bronto Marketing Strategist, Fawn Young, presents fun campaigns ideas using lesser known holidays like "Random Act of Kindness Day" and "Loyalty Day." Read and collect ideas on how you can incorporate unique messaging to grab subscriber attention and encourage them to buy.
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About the Bronto Blog
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. At Bronto we want to empower retailer and commerce marketers by providing new ideas, tactics and industry trends to help drive revenue. Please read our blog, comment and participate. We want to hear from you!
Email: Blog AT Bronto DOT com with any other comments or inquiries.