Submitted by Julie Waite on August 26, 2010
The UK operations of Ben & Jerry’s caused a huge stir recently when they decided to end their monthly newsletter and move their communications to Facebook and Twitter. Was this is a dangerous decision, or a wickedly smart one? Bronto strategists weigh in.
Submitted by Julie Waite on August 16, 2010
Let’s look at some real-life examples and the best practices for pulling off a successful newsletter or brand launch without turning off your existing subscriber base.
Submitted by Julie Waite on July 29, 2010
I recently had the pleasure of catching up with Michael Pruitt, who managed the email program in question in my earlier post, A Seasonal Mailer’s Case Study: H&R Block. In my post, the biggest question was why I stopped receiving H&R Block promotional emails in February, well before tax day on April 15th.
Submitted by Julie Waite on July 19, 2010
A new study on how Gardener's Supply Company tricked an email marketing expert into converting on a countdown-style welcome series. Also includes screenshots, and advice for creating a drip welcome campaign of your own.
Submitted by Julie Waite on June 28, 2010
You may have heard recently that the fast food franchise, Chick-fil-A, launched a new Spicy Chicken Sandwich. What you may not have heard was that they ran a special invite-only event promotion to taste the new sandwich (for free!) well in advance of its launch date.
Submitted by Julie Waite on June 3, 2010
Check out this short, 45-second video on how to use social media and email marketing to boost one another’s presence and, more importantly, audience size.
Submitted by Julie Waite on June 1, 2010
Bronto recently celebrated its 8th birthday, and I also turned a year older around the same time. Now that more and more emailers are asking for birthdays on signup forms, and, considering how much email I’m signed up for as an Email Marketing Strategist, I figured I’d be able to share tons of examples of what I received around this special occasion.
Submitted by Julie Waite on May 3, 2010
Back in January, I received an email from H&R Block to get a head start on filing my taxes, and I thought this would be an interesting campaign to watch. The famous tax preparers have essentially a 4-month window to push their product before the big day, April 15, so surely they’ve got a noteworthy email strategy, right?
Submitted by Julie Waite on April 22, 2010
We’re hearing this a lot lately: email is dead, social is king. But what is really driving that, and can we trust the numbers that these prophets are pointing to?
Submitted by Julie Waite on April 5, 2010
Wish lists are more than just a nice offering to customers. Retailers are using wish lists to increase stickiness, lower abandoned shopping cart rates, boost sales and brand awareness. But how are retailers using email to promote their wish list functionality? Julie Waite discusses some great examples of encouraging customers to create and maintain wish lists through email campaigns.
