Submitted by Kelly Lorenz on May 20, 2011
Do you want to send your marketing messages more frequently, but fear it might your engagement, deliverability or other factors? Bronto Marketing Strategist, Kelly Lorenz, presents four ways to effectively send more frequently without lots of risk.
Submitted by Kelly Lorenz on April 7, 2011
Marketers wear many hats. For many, email marketing is just one of those hats they can only wear for a short time each day. With that in mind, Bronto Marketing Strategist, Kelly Lorenz, lists out quick ways to do a subscriber analysis in just two minutes a day.
Submitted by Kelly Lorenz on March 31, 2011
Video is engaging, compelling and drives traffic to your website...if used correctly. Bronto Email Marketing Strategist, Kelly Lorenz, outlines how powerful video is in email, if used correctly. Is it a good idea to incorporate video into your email campaigns? Read as Kelly outlines the pros and cons of the various ways to incorporate email and video.
Submitted by Kelly Lorenz on March 9, 2011
RFM is like a crystal ball into the future of your customer's behaviors. In the third and final part of Kelly Lorenz's series on RFM, she challenges the reader to get those top performing customers to buy more and those lower performing customers to just start buying!
Submitted by Kelly Lorenz on March 3, 2011
First we examined the analysis and segmentation portion of RFM, now let's look how to create and optimize messaging to those segments. Bronto Email Marketing Strategist, Kelly Lorenz, discusses how to target the cream of the crop vs. lower performing segments.
Submitted by Kelly Lorenz on February 24, 2011
RFM modeling is a powerful tool for marketers. It is a concept taken from direct mail that has been adapted to online, and as we're going to look at today, email. RFM analysis and segmentation takes the sum of past behavior to predict future behavior and adjusts messaging to target that future behavior.
Submitted by Kelly Lorenz on February 18, 2011
Your subscribers are giving you a lot more information that you might realize. In this post by Bronto Email Marketing Strategist, Kelly Lorenz, she outlines ways that you can continue to collect relevant information on customers and prospects to help improve your marketing efforts to get them to buy.
Submitted by Kelly Lorenz on February 10, 2011
Do you have subscribers who aren't opening or clicking? Should you just cut them loose? Not so fast, Bronto Email Marketing Strategist Kelly Lorenz, outlines four easy steps to help reactivate those less engaged subscribers. Help generate more revenue or clean your list using these helpful tactics.
Submitted by Kelly Lorenz on January 28, 2011
Quick list growth is tempting, but long term revenue and engaged subscribers should always be more tempting. Bronto Email Marketing Strategist, Kelly Lorenz, makes the business case for permission based list growth, with numbers to back it up.
Submitted by Kelly Lorenz on January 20, 2011
Who is this? Why should I open this email? The from name answers these two questions, so it's important that your email from name is clear and meaningful to your subscribers. Bronto Email Marketing Strategist, Kelly Lorenz, explains how to make your from name memorable.
