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About the Author
Kimberly Snyder provides clients with hands-on tactical advice and strategic analysis of their email campaigns, uncovering opportunities to optimize and lift their email marketing efforts. Kimberly focuses on helping Bronto clients implement best practice advice, highlight emerging email marketing trends and analyze and optimize their email campaigns. She is the former New Media Analyst for Digitas and worked extensively on the General Motors account and the Pontiac.com launch. Most recently she was the Email Marketing Manager at a leading outdoor retailer where she managed all email marketing efforts. She is a thought-leader in the industry and her articles have been published in DM News and MarketingProfs.