Submitted by Kimberly Snyder on September 7, 2010
Email rendering is not a given it is a constant and ever changing challenge for all Email Marketers. In order to ensure your emails are rendering correctly with images disabled or enabled you truly have to test each and every message before you hit send. Follow the enclosed step by step test process for your Test Seed List.
Submitted by Kimberly Snyder on August 23, 2010
I truly believe in leveraging every quill within your marketing arsenal to “sell the subscribe”. I work with clients daily discussing opportunities to leverage their existing customer touch points, to sell the big wins of their email marketing program, in order to grow their email house file at every turn. It is not often I personally encounter a great example in real life that I can point to as an excellent in-store email subscription experience. Thus, I couldn’t wait to share with you my recent experience at Kohl's .
Submitted by Kimberly Snyder on August 12, 2010
"Are Retailers Suddenly Burying You In E-Mail"? Laura Northrup at The Consumerist posed this hot button question to consumers near and far and what followed had our entire team thinking through the good, the bad and the ugly of consistently sending sale campaigns to your most valuable assets – your subscribers.
Submitted by Kimberly Snyder on August 5, 2010
See how fredflare.com recently tied an email campaign around an exclusive Facebook promotion. Find several robust strategies for intertwining both your email channel and Facebook.
Submitted by Kimberly Snyder on July 26, 2010
How cohesive are pre-headers and subject lines? Bronto Director of Strategic Services, Kimberly Snyder, poses the question with a simple test.
Submitted by Kimberly Snyder on June 14, 2010
Bronto Email Marketing Strategist, Kimberly Snyder, presents a fun challenge, match up the subject lines and creative for a number of emails. Are subject lines and content cohesive?
Submitted by Kimberly Snyder on May 6, 2010
Should email marketers offer an incentive to contacts who are in the process of unsubscribing? Our Strategy Team discusses whether this is a smart approach or simply a bad idea - by highlighting the potential wins and possible pitfalls with this tactic.
Submitted by Kimberly Snyder on April 29, 2010
Bronto's Email Marketing Strategists openly discuss the true struggle many email marketers face when trying to be more “relevant”. Per Stefan Pollard, “relevance is still a challenge because we haven't been able to get rid of the guessing game between subscribers and senders.” This challenge fueled our team to provide additional insights and takeaways.
Submitted by Kimberly Snyder on April 19, 2010
Kimberly Snyder, Bronto Team Lead Email Marketing Strategist, challenges you to rest on your email marketing laurels. Don't test, keep your message the same, and don't worry about permission. These dares will help even the most experienced email marketer take another look at their program.
Submitted by Kimberly Snyder on April 8, 2010
Email Marketers have nothing to lose by leveraging and optimizing Shopping Cart Abandonment Emails. Which tactics you apply to this lucrative trigger campaign can vary greatly. We discuss how to create a smart and successful Cart Abandonment Strategy.
