Posts by Kane Russell

7 Last Minute Mobile Marketing Tips For The Holidays

Submitted by Kane Russell on December 6, 2011
'Tis a mobile marketing holiday season! 7 last minute tips for mobile marketers.

Mobile Marketing Best Practices: Go Beyond the Campaign

Submitted by Kane Russell on October 9, 2011
The definition of "mobile marketing campaign," like many business terms, doubles as both obvious and unclear. Waterfall Mobile's Director of Marketing, Kane Russell, outlines some mobile marketing best practices to help marketers go beyond the campaign.

16 Ways to Grow Your Mobile Subscriber List

Submitted by Kane Russell on October 3, 2011
Acquiring mobile subscribers is vital for the success of any mobile initiative. Read top 16 ways to grow your mobile list.

Mobile Messaging: How To Avoid The Novelty of the New

Submitted by Kane Russell on September 19, 2011
With the rising importance of mobile as an additional engagement tool for today's marketers, creating an effective mobile strategy has become critically important. Kane Russell, Director of Marketing at Waterfall Mobile, explains how to avoid the pitfalls of "being blinded by the novelty of new."