location-based

RedBox Text Campaign
SMS: Ideas for Communicating with Customers via Text-Messaging
Kristen Gregory    September 7, 2011
Email Marketing Best Practices, Mobile Marketing

Kristen Gregory of Bronto Software explains how marketers can use SMS to communicate with customers and keep from annoying them, including ideas such as texting to sign-up for email, participating in limited-time events, location-based alerts, running contests and more.