Email Marketing Blog

Pie Chart
Kellie Boggs    June 4, 2013

Test, test, test and test again! This mantra is key to commerce marketers, but some marketers underutilize or underestimate the power of testing. Bronto Marketing Strategist Kellie Boggs outlines two different types of testing options and four ways to test to determine how to best optimize your campaigns.

Shopping Cart
Kestrel Lemen    May 30, 2013

Kestrel Lemen, Marketing Strategist at Bronto, recorded a short video on how commerce marketers can retain business through post purchase messages. Listen as Kestrel outlines why post purchase messaging is important and lists the top messages that marketers can send to bring customers back to buy.

Eventful Inbox
Jim Davidson    May 21, 2013

While the inbox has been a bit of a snooze-fest recently, there's still some interesting campaigns to highlight in May. Check out emails featuring loyalty programs, website launches and apologies in this latest edition of Eventful Inbox by Manager of Marketing Research, Jim Davidson.

google glass
Anna Pfeiffer    May 16, 2013

With the introduction of Google Glass, marketers should keep an eye out for how it could affect their strategies. Bronto Marketing Strategist, Anna Pfeiffer, explains Google Glass and some possible ways that marketers should be prepared if Glass gains wide-spread adoption.

Optimize Your Email Sign Up Video
Caroline Smith Riddle    May 9, 2013

Your sign-up form on your site should be one of your best organic list growth mechanisms. If it's not, be sure to watch as Bronto's Director of Marketing Services, Kristen Gregory, outlines four powerful tips to improve your sign-up process that have been proven to help grow subscriber lists.

Bronto Blog Refer a Friend
Emily Keye    May 7, 2013

Refer-a-Friend Campaigns are a great lifecycle marketing tactic that can also help you grow your list. Emily Keye outlines the 3 parts of making a refer-a-friend program successful in Acquire Subscribers, Expand Marketing Reach & Drive Revenue.

Retargeting
Kestrel Lemen    April 30, 2013

Remailing is like "printing money" - but only if used effectively. Bronto Marketing Strategist, Kestrel Lemen, recorded a short video answering the common question "how often should I send a remail?"

Triggered Messages
Fawn Young    April 23, 2013

Sending triggered messages creates a relevant, timely experience to shoppers to help in the buying process. Bronto Marketing Strategist, Fawn Young, outlines tips to help in setting up triggered messages based on browsing behaviors that can help shoppers to convert.

Eventful Inbox
Jim Davidson    April 19, 2013

The inbox is heating up with summer themed emails burning up the inbox. Read the latest Eventful Inbox by Manager of Marketing Research, Jim Davidson, as he evaluates the best emails over the last month.

Shopping Cart
Anna Pfeiffer    April 9, 2013

After a customer purchases is a great time to send relevant, timely messages based on their order. Marketing Strategist, Anna Pfeiffer, presents four key ways to increase revenue based on this powerful data.

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