Email Marketing Best Practices & Strategy Blog

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Email Metrics 101: Establish Your Baselines

Is This the Future of Email Lead Generation?

e-Receipts: What's Not in Your Wallet?

Do Your Transactional Messages Check Out?

by: Fawn Young February 9, 2012

Filed under: Email Marketing Best Practices

Make sure your transactional messages are both functional and optimized! Tips to help marketers evaluate and improve their transactional messages.

Be My Valentine: The Marketer's Quest for Subscriber Love & Affection

by: Jim Davidson February 7, 2012

Filed under: Email Marketing Best Practices, Mobile Marketing, Optimization, Social Media Marketing

Show some love to your customers. Using Valentine’s Day candy, we illustrate the customer lifecycle and include reminders for best practices throughout this very romantic, sometimes rocky, relationship.

Think Like Deanna but Act Like Data. Smart Lifecycle Marketing.

by: Kestrel Lemen February 2, 2012

Filed under: Email Marketing Best Practices

Use data and emphathy to engage your subscribers with relevant and appealing messaging.

8 Key Ways to Keep Subscribers Engaged

by: Kristen Gregory January 26, 2012

Filed under: Email Marketing Best Practices

Engagement is key to developing relationships with customers and ultimately driving revenue. Here are 8 ways to help keep subscribers engaged.

When to Send: Timing is Everything!

by: Emily Keye January 12, 2012

Filed under: Email Marketing Best Practices

The best day/time to send is a mystery unless you test, analyze, and optimize.

Holiday Wrap-Up: Email Trends & Tactics from the 2011 Holiday Season

by: Jim Davidson January 11, 2012

Filed under: Email Marketing Best Practices

It's never to early to start planning your Q4 holiday strategy. Bronto's "2011 Holiday Wrap-Up" features a detailed analysis of trends and tactics to help plan for next season.