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Eventful Inbox
Eventful Inbox: Loyalty, Launches, an Apology + Everything Else
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What Does Google Glass Mean For Email Marketers?
Optimize Your Email Sign Up Video
Optimize Your Email Sign-Up to Grow Your List Organically
How to Handle Those Semi-Engaged Subscribers
Kristen Gregory    January 21, 2010
Email Marketing Best Practices

Kristen Gregory of Bronto Software offers suggestions for approaching semi-engaged subscribers, including lowering frequency, targeting and segmenting based on past behavior, sending surveys, manage preferences campaigns and more.

Sign Up
Optimize Your Email Sign-Up Part 1: Stand Out & Entice
Kristen Gregory    January 18, 2010
Email Marketing Best Practices

Kristen Gregory of Bronto Software outlines how you can optimize your sign-up to get the most people noticing and opting-into your email program. She covers how to get your sign-up noticed, where it should be located and how to sell the sign-up and set proper expectations.

Let's Debate It: Social Media and Email
Kimberly Snyder    January 14, 2010
Email Marketing Best Practices, Email Strategy Roundtable

Should companies create social media policies for their employees? Watch this interesting video post and share your takeaways.

Social Media Ball
Growing Your List Via Social Media & Blogs
Julie Waite    January 11, 2010
Email Marketing Best Practices, Optimization

Social media can help grow your brand and possibly your revenues, but have you thought about how it can also help grow your email marketing list? Let’s explore some ideas for how to capitalize on this hot marketing medium… Facebook, LinkedIn, Twitter, and Blog Commenters.

American Meadows Gift Card Redemption
Top Five Post-Holiday Tactics - Part 2
Kelly Lorenz    January 5, 2010
Email Marketing Best Practices

Bronto Software takes a look at what online retailers promoted during the week leading up to Christmas 2009 and what online retailers should be developing from a strategic and tactical standpoint post-holiday to go into a successful 2010.

Online Shopping
2009 Best Last Minute Holiday Tactics - Part 1
Kelly Lorenz    January 4, 2010
Email Marketing Best Practices

Bronto Software takes a look at what online retailers promoted during the week leading up to Christmas 2009 and what online retailers should be developing from a strategic and tactical standpoint post-holiday to go into a successful 2010.

Raise the bar
Raise the Bar: Let's Build a Smart Daily Deal Email Program
Kimberly Snyder    December 28, 2009
Email Marketing Best Practices

Kimberly Snyder at Bronto Software builds a tactical plan for implementing a smart Daily Deal Email Program. Kimberly is launching a new blog post forum called “Raise the Bar” to discuss tactical, actionable, robust email marketing efforts that will truly impact your programs bottom line.

Improve Engagement for Best Deliverability - Social Media Can Help
Kristen Gregory    December 21, 2009
Email Marketing Best Practices

Engage, engage, engage. Beyond email, Bronto's Kristen Gregory explains ways through social media you can help improve engagement for deliverability's sake.

Bed Bath & Beyond
Bed Bath & Beyond Goes Beyond the Pale with a Botched Re-Engagement Strategy
Julie Waite    December 14, 2009
Email Marketing Best Practices

An aggressive re-engagement strategy could make or break your list. In the case of Bed Bath & Beyond, being over-aggressive didn't win them any business. Learn what they did right and wrong.

Sephora Multiple Colors
Additional Tips to Test to Lift Subscriber Engagement - Be a Data Investigator: Part 3
Kelly Lorenz    December 7, 2009
Email Marketing Best Practices

Eleven tips to lift email engagement, conversion rates and ROI. Kelly Lorenz, Email Marketing Strategist at Bronto Software walks you through ways that marketers and online retailers can increase revenue.

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