Email Marketing Blog

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Eventful Inbox
Eventful Inbox: Loyalty, Launches, an Apology + Everything Else
google glass
What Does Google Glass Mean For Email Marketers?
Optimize Your Email Sign Up Video
Optimize Your Email Sign-Up to Grow Your List Organically
Microsoft
Let Me Go: What Not to Do With Your Unsubscribed Contacts
Julie Waite    July 27, 2009
Email Marketing Best Practices

As marketers, we know that if someone unsubscribed from your list, that you can’t mail them again, that no means no, right? Apparently the folks in Microsoft’s B2B division have a different idea.

Bronto Best of the Blogosphere
Best of the Blogosphere: Week of 7/20
Kristen Gregory    July 23, 2009
Email Marketing Best Practices

Even though it's sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing preparation, including smarter opt-in and manage preferences campaigns to avoid overmailing and gathering reviews. Also gain insight on fixing complaint rate problems and subject line tactics!

Best Practices for Running Refer-A-Friend Campaigns
Kristen Gregory    July 17, 2009
Email Marketing Best Practices, Optimization

Bronto Software offers tips to create the most effective refer-a-friend campaign including getting permission, using personalization, clearly setting expectations, and triggering welcome messages.

Bronto Best of the Blogosphere
Best of the Blogosphere: Week of 7/13
Kelly Lorenz    July 16, 2009
Email Marketing Best Practices

Bronto Software covers the Best of the best of the email marketing blogs out there for the week of 7/13.

Unsubscribe Option
The Best Unsubscribe Landing Page: Vote Now!
Kelly Lorenz    July 13, 2009
Email Marketing Best Practices, Optimization

Kelly Lorenz at Bronto Software discusses five examples of unsubscribe and communication preferences landing pages from a email marketing best practices perspective. Which will win out? What information should you include on all unsubscribe landing pages?

Bronto Best of the Blogosphere
New Feature: Best of the Blogosphere
Julie Waite    July 9, 2009
Email Marketing Best Practices

We know that your time is limited, so rather than sift through it all yourself, every Thursday we'll be providing you a quick glimpse into what everybody's talking about in the blogosphere.

broken heart
I Want You Back: Abandonment Triggered Messages
Julie Waite    July 6, 2009
Email Marketing Best Practices

Ideas for using automated triggered email marketing messages based off of form or shopping cart abandonment.

Outlook not so good
The Outlook Is Not So Good
Adam Covati    July 2, 2009
Email Marketing Best Practices

Outlook 2010 will continue to use word as its email display engine. Learn more about what this means for email.

10 Automated Messages That Rock
Kristen Gregory    June 29, 2009
Email Marketing Best Practices, Optimization

Bronto Software offers ideas for automated message rules based on fields and behavior that will result in more targeted, successful campaigns, including birthday emails, renewal messages, gift reminders, balance updates, welcome emails, remails and more.

Unsubscribe Button
Unsubscribes: Don't let complaints happen to you
Kelly Lorenz    June 22, 2009
Email Marketing Best Practices, Optimization

Kelly Lorenz at Bronto Software walks through the unsubscribe process from start to finish and how to avoid complaints by optimizing your unsubscribe. She discusses the placement of the unsubscribe in the email, the language to use, and how to optimize the unsubscribe landing page.

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