Eleven tips to lift email engagement, conversion rates and ROI. Kelly Lorenz, Email Marketing Strategist at Bronto Software walks you through ways that marketers and online retailers can increase revenue.
It’s time to get back to work after the holiday weekend. Want to know what you missed in the blogosphere? We’ve got your Thanksgiving/Black Friday wrap-up, a new B2B study, changes to AOL’s Enhanced White List, a clever new Twitter technique to find the best time to send, and much more!
Bronto Software helps you shape your holiday marketing plans by asking some critical questions around email timing, frequency, holiday graphics and footers, animated gifs and video, shipping deadlines, gift cards, wish lists and more.
This week on Best of the Blogosphere, Kelly Lorenz brings you the best of the best email marketing industry blogs. From the use of social media for the upcoming holiday season to why email marketing isn't dead, read more about the latest news.
It's easy to think emails take a straight shot to your recipient's inbox, however it's a long and sometimes complicated journey to their final destination. Chris Wheeler discusses how the various hops an email takes can affect the condition of the email.
This week in the blogosphere, we’ve got new stats and strategies on email engagement, hope for the overworked marketer, more advice for planning a mobile email marketing strategy, and one of the most creative email designs ever.
Looking for a way to punch up your email campaigns and get subscribers more engaged with your site? Product reviews may be the answer. Let’s look at some creative ways you can tie this tactic into your email marketing campaigns, along with some examples…
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An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.