There is a lot of controversy around B2B marketing and what many in the industry deem as “cold-calling by email.” Is email sacrosanct? Most B2B salespeople would say no, some would say "if it's relevant, it's not spam," but I’m willing to bet the recipients would disagree.
Bronto Software uncovers the best blog posts of the week in this post, which covers a new tactic using HTML5 video tags to embed video into email, opposition to the Wall Street Journal's claim that email is dying and discusses great ideas to prepare your Web site before the holiday rush.
This week we’re talking about the impact of social media and the “social inbox,” Yahoo’s recent interface change, soup-to-nuts holiday marketing plans, gaining and maintaining subscriber loyalty, and finally, some sage advice for nonprofits.
How could the spam folder be your chance to shine? How can you add more value to your email marketing program? Find the answers to these questions, learn how to optimize your campaigns, and more in this week's issue of the Best of the Blogosphere.
With the holiday season looming and inboxes getting more crowded by the competition (the competition is everyone else who sends your subscriber email, not just your direct competitors!), now is the time to start collecting this data so you can act on it. But where to start? Here’s a handy list of do’s and don’ts for kick starting your segmentation efforts and revamping (or creating) your preference center.
Bronto Software explores the best email marketing advice of the week, including best practices around free shipping offers, deliverability, engagement, social media, data gathering and creating upsell opportunity.
Bronto Software offers 3 things to keep in mind when using Share-With-Your-Network (SWYN) links: are you shareworthy?, can you reward sharers? and are you asking folks to share in the right place? Twitter and Facebook may or may not be appropriate!
Kelly Lorenz has scoured the internet this week looking for the best and most helpful email marketing news. Learn about the dangers of opt-out emails, ideas for building your list, and email marketing metrics you should be looking at.
An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.