Email Marketing Blog

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Graph May 2013 Trends
Email Marketing Trends for May 2013
Microphone
Missed Opportunities: How to Use Preference Data for Targeted Marketing
Gift
Unusual Holiday Campaigns That Give Your Emails Some Holiday Cheer
Testing
Why is "testing" my favorite word?
Kelly Lorenz    June 1, 2009
Email Marketing Best Practices

Bronto Software walks through the reasoning behind testing your email marketing program, questions you should be asking yourself before testing and elements of your email message you could be testing.

Segment Campaign Email
Act on Extremely Relevant Data with Advanced Segments
Julie Waite    May 26, 2009
Email Marketing Best Practices

While Google Analytics provides useful metrics, implementing Advanced Segments can really add to their usefulness. By implementing them, you can cross-reference information that would otherwise not be possible.

Egencia v Priceline
Egencia Is No Priceline: How are we doing?
DJ Waldow    May 20, 2009
Email Marketing Best Practices, Optimization

DJ Waldow of Email Service Provider Bronto Software analyzes Egencia (Expedia) email. Waldow explains why their survey email is not as good as the one from Priceline.com.

spam cartoon
6 Considerations to Lower Complaints & Improve Your Sender Reputation
Kristen Gregory    May 18, 2009
Deliverability, Email Marketing Best Practices

Bronto Software offers suggestions to lower complaints and improve your sender reputation and deliverability through permission marketing, frequency, setting proper expectations, improving relevance, better subject lines and more.

Ask.com
Don't forget to ask: Gaining interested email subscribers
DJ Waldow    May 13, 2009
Email Marketing Best Practices

DJ Waldow of Bronto Software reviews the various places to ask for subscriber email permission (opt-in) including on your website, in the store, and on the phone. The key is to ask.

Cooking.com customer review emails
Why Use Customer Reviews in Marketing Emails?
Kelly Lorenz    May 11, 2009
Email Marketing Best Practices

Bronto Software discusses why utilizing customer reviews as a selling message and proposition in marketing email messages makes sense. Tips include testing, tracking with Google Analytics and how to attract customer reviews, as well as, how to deal with a negative customer review.

The Negotiator
Priceline.com Nails the Post-Purchase Email
DJ Waldow    May 7, 2009
Email Marketing Best Practices

DJ Waldow of Bronto Software details a brilliantly executed post-purchase email from Priceline.com. The email included a great subject line, email copy, call to action, and rendering with images on and off.

Perfection
The Perfect Email Is Like The Perfect Meal
DJ Waldow    May 4, 2009
Email Marketing Best Practices

In order to send the perfect email, you must: Send timely, targeted, relevant emails to subscribers who have asked for them. In this post, DJ Waldow of Bronto Software, Inc details why an email from Sierra Trading Post is close to perfection.

Google Analytics
Google Analytics: Using Regular Expressions to Jump Onto More Data!
Julie Waite    April 29, 2009
Email Marketing Best Practices, Optimization

Using regular expressions in Google Analytics allows you to really dive deeper in segregating data and pulling more meaningful reports. This comes in handy when pulling information for your email sending campaigns. The more consistently and logically you name your campaigns, the more you will be able to do so using regular expressions.

blocks
10 Suggestions to Improve Email Templates
Kristen Gregory    April 27, 2009
Email Marketing Best Practices

Whether you're creating a template from scratch or hoping to improve your current template, here are some quick suggestions for optimizing results from top to bottom.

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