With the holiday season looming and inboxes getting more crowded by the competition (the competition is everyone else who sends your subscriber email, not just your direct competitors!), now is the time to start collecting this data so you can act on it. But where to start? Here’s a handy list of do’s and don’ts for kick starting your segmentation efforts and revamping (or creating) your preference center.
Bronto Software explores the best email marketing advice of the week, including best practices around free shipping offers, deliverability, engagement, social media, data gathering and creating upsell opportunity.
Bronto Software offers 3 things to keep in mind when using Share-With-Your-Network (SWYN) links: are you shareworthy?, can you reward sharers? and are you asking folks to share in the right place? Twitter and Facebook may or may not be appropriate!
Kelly Lorenz has scoured the internet this week looking for the best and most helpful email marketing news. Learn about the dangers of opt-out emails, ideas for building your list, and email marketing metrics you should be looking at.
Kelly Lorenz of Bronto Software shares an example of innovative list building utilizing Forward to a Friend (FTAF) from Shop It To Me, an aggregator of online retail goods. She also walks through their optimized sign-up form and welcome message
This week the blogosphere was still going strong despite the Labor Day holiday. We've got news from Google on how they view spam complaints, a new individual mailbox-tracking tool unveiled, social media and email studies, and great insights on analyzing your metrics.
We here at Bronto live by a permission based marketing policy, and we too often assume that all good marketers out there know that purchasing lists is a big no-no in the email world. In an effort to compile further evidence against such bad practices, I want to share an email I recently received from a friend, this time from IBM...
The Best of the Blogosphere comes at you again this week with some deliverability news with some issues at AT&T, along with new posts on video in email, testing, and welcome messages. Have you tried including video in email?
Don't miss a single post! Receive Email, Mobile, and Social strategy insights from the Bronto Blog by subscribing now!
Get new Bronto blog posts by email
An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.