While Google Analytics provides useful metrics, implementing Advanced Segments can really add to their usefulness. By implementing them, you can cross-reference information that would otherwise not be possible.
Bronto Software offers suggestions to lower complaints and improve your sender reputation and deliverability through permission marketing, frequency, setting proper expectations, improving relevance, better subject lines and more.
Bronto Software discusses why utilizing customer reviews as a selling message and proposition in marketing email messages makes sense. Tips include testing, tracking with Google Analytics and how to attract customer reviews, as well as, how to deal with a negative customer review.
DJ Waldow of Bronto Software details a brilliantly executed post-purchase email from Priceline.com. The email included a great subject line, email copy, call to action, and rendering with images on and off.
In order to send the perfect email, you must: Send timely, targeted, relevant emails to subscribers who have asked for them. In this post, DJ Waldow of Bronto Software, Inc details why an email from Sierra Trading Post is close to perfection.
Using regular expressions in Google Analytics allows you to really dive deeper in segregating data and pulling more meaningful reports. This comes in handy when pulling information for your email sending campaigns. The more consistently and logically you name your campaigns, the more you will be able to do so using regular expressions.
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An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.