Don't stop sending in the off-season and risk losing your contact's interest and up-to-date information. Bronto Software tells you how to nurture your relationships during this time via surveys, manage preferences campaigns, contests, automated messages and more.
Bronto Software reveals the winner of the best unsubscribe landing page based on your votes. Which unsubscribe landing page is the most clear, concise and user-friendly? What are some final tips for optimizing the unsubscribe process?
This week's big blog news is the hubbub around Gmail's revamped unsubscribe and image display functions, and Amazon's acquisition of Zappos. If you haven't had time to keep up, no worries -- we've got the lowdown for you in this week's wrap-up.
Even though it's sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing preparation, including smarter opt-in and manage preferences campaigns to avoid overmailing and gathering reviews. Also gain insight on fixing complaint rate problems and subject line tactics!
An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.