Email Marketing Blog

Featured

Eventful Inbox
Eventful Inbox: Loyalty, Launches, an Apology + Everything Else
google glass
What Does Google Glass Mean For Email Marketers?
Optimize Your Email Sign Up Video
Optimize Your Email Sign-Up to Grow Your List Organically
Email Insider Summit, Day 2: Analytics, Social Media, Live Nation
DJ Waldow    December 10, 2008
Email Marketing Best Practices

A recap of Day Two at the Email Insider Summit. Powerful speakers, informative panels, and roundtables ruled the day.

Email Insider Summit, Day 1: Obama, Moms, and Marketers
DJ Waldow    December 9, 2008
Email Marketing Best Practices

The Email Insider Summit continues to deliver on it's promise of being, "a totally unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing.”

Welcome to ShoeSteal.com
These Boots Are Made For Walkin'... Away From ShoeSteal.com
Julie Waite    December 5, 2008
Email Marketing Best Practices

Just because you love shoes does not give online shoe stores the right to randomly email you. Spam is spam is spam. ShoeSteal.com sends an unsolicited welcome email.

How do I clean a 7-year old list with 2.8 million emails?
DJ Waldow    December 3, 2008
Deliverability, Email Marketing Best Practices

It is relatively easy to send a mass email to an old email list. However, before you hit that send button, be aware of the risks. They almost always outweigh the rewards.

Email Insider Summit
Email Insider Summit: Get Ready for Bronto
DJ Waldow    December 1, 2008
Email Marketing Best Practices

Bronto will be in Park City, Utah attending the Email Insider Summit (Dec 7-10). This semi-annual event, hosted by MediaPost, is - according to the site - "a totally unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing."

United Email above the fold
United (Uses Email) To Prepare Me For Upcoming Flight
DJ Waldow    November 24, 2008
Email Marketing Best Practices

AAA predicts that nearly 4.54 million (11 percent) plan to travel by airplane this Thanksgiving weekend. United does an incredible job leveraging the power of email to prepare travelers (subscribers) for upcoming flights. Great design, simple, to the point, effective.

Do not reply envelope
donotreadthispost
DJ Waldow    November 21, 2008
Email Marketing Best Practices

From Names and Subject Lines are two of the most critical components of an email. Always use a from name that is recognizable, typically your company name, brand name, or personal name - whatever is most relevant and recognizable to your subscribers

new gmail phishing warning
Gmail's New Phishing Alerts
DJ Waldow    November 19, 2008
Deliverability, Email Marketing Best Practices

Gmail's new phishing alerts identifies (and filters) messages they deem as spam. Google is trying to prevent and educate their users on phishing emails.

Social Media
From Facebook to Flickr. Bronto Goes Social.
DJ Waldow    November 17, 2008
Email Marketing Best Practices

Bronto tries to stay on the forefront of online marketing given our work with email marketing. Of course, social marketing and its related sites play well into that. We have a presence in a number of places and use each "property" for a slightly different purpose. Here's a summary:

4 Tenets of a Good Welcome Message, or How to Guarantee a Second Date
Julie Waite    November 12, 2008
Email Marketing Best Practices

A good welcome message is like a good first date. If you follow some of the basic "rules" you are more likely to engage your subscribers...and get a 2nd date.

Syndicate content