You could include the old standby "If you are having trouble viewing.." message in your emails. However, does this messaging really help your bottom line? As a consumer, I bet you don't even see those words anymore. You've subconsciously trained yourself to read right over it at the speed of light.
We asked, and you answered. From analytics to personalization, visitors participating in our Email Marketing Evaluation answered our most challenging questions when it came to the success and performance of their email marketing.
The holiday rush is about to begin. As the Email Experience Council (EEC) reported, the biggest online retailers almost doubled their sending frequency during the last holiday season – a total increase of 47%. Do not let your messages get lost in the vast sea of the upcoming holiday madness.
A truly accurate test is simple to create, monitor and track. Remember, testing is not difficult unless you make it difficult. So, start planning your first test today by following these straight forward guidelines...
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An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.