Bronto is very focused on developing our email marketing product for online retailers. Why? We strongly believe that email marketing segmentation, analytics and reporting are significant drivers of online revenue.
The short answer is, “It depends.” When I provide clients with this answer, I pause, count to 3 in my head, and wait for their reply. It usually goes something like this: “Yeah, but…I mean…what are the averages?”
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An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.