Email Marketing Best Practices & Strategy Blog

Featured

Eventful Inbox: Loyalty, Launches, an Apology + Everything Else

What Does Google Glass Mean For Email Marketers?

Optimize Your Email Sign-Up to Grow Your List Organically

BrontoFire is Born

by: Bronto Software October 29, 2007

Filed under: BrontoFire, Email Marketing Best Practices

DJ Waldow and Kimberly Snyder conduct a point counter point discussion around some of the highlighted subject lines.

Having Trouble Viewing This Message?

by: DJ Waldow October 24, 2007

Filed under: Email Marketing Best Practices

You could include the old standby "If you are having trouble viewing.." message in your emails. However, does this messaging really help your bottom line? As a consumer, I bet you don't even see those words anymore. You've subconsciously trained yourself to read right over it at the speed of light.

How does your email marketing stack up?

by: Sally Lowery October 23, 2007

Filed under: Email Marketing Best Practices

We asked, and you answered. From analytics to personalization, visitors participating in our Email Marketing Evaluation answered our most challenging questions when it came to the success and performance of their email marketing.

Welcome Message: DM News Agrees

by: DJ Waldow October 15, 2007

Filed under: Community, Email Marketing Best Practices

Seems like Bronto wasn’t the only one blogging about Welcome Messages – Bronto Blog from August 20th, 2007. Check out what our friends over at DM News wrote in their post...

Check Bronto's Holiday Email List Twice

by: Kimberly Snyder October 15, 2007

Filed under: Email Marketing Best Practices

The holiday rush is about to begin. As the Email Experience Council (EEC) reported, the biggest online retailers almost doubled their sending frequency during the last holiday season – a total increase of 47%. Do not let your messages get lost in the vast sea of the upcoming holiday madness.

Bronto Clients Hit The Big Time

by: DJ Waldow October 10, 2007

Filed under: Community

Well, the word is getting out - Bronto clients are darn good email marketers. But, hey, don't ask us - we are biased - ask the folks over at Marketing Sherpa.

Embrace Testing and Reap the Rewards

by: Kimberly Snyder October 1, 2007

Filed under: Email Marketing Best Practices

A truly accurate test is simple to create, monitor and track. Remember, testing is not difficult unless you make it difficult. So, start planning your first test today by following these straight forward guidelines...

Pinpointing Potential Problems

by: Adam Covati August 28, 2007

Filed under: Email Marketing Best Practices

Hot on the heels of our summer release, Clickz has an article, Sometimes, Email's Not The Problem by Jeanne Jennings, which does an excellent job explaining the value of the sales funnel.