Best of the Blogosphere: Embedded Video & the Slow Death of Email?
By far the most intriguing news this week revolves around something that's been buzzed about all year: video in email. It appears that marketers may now have a new way to embed video into email and if needed, default to a clickable image (the current best practice in our book).
1. Learn more about David Greiner's HTML5 video tag testing here!
2. Did you catch the Wall Street Journal's article titled "Why Email No Longer Rules"? Most experts in the blogosphere outright rejected the notion this week. Check out Scott Cohen's, Mark Brownlow's, and Laura Atkins's pro-email arguments. Right on!
3. Lastly, Melissa at Blue Acorn offers some important Web site preparations to make before the holiday rush begins. You can certainly incorporate many of these strategies in your email as well for holiday success.
Will you try out the new HTML5 tag in your email? What do you think about the WSJ article? We'd love to hear your thoughts.
Email Marketing Strategist at Bronto
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About the Author
Kristen Gregory helps clients build relationships and boost revenue via detailed, business-specific strategic advice on all facets of their email marketing programs. She is a regular contributor to Bronto's best practice blog, speaks at industry conferences and has been featured in and/or mentioned on Chief Marketer, The Retail Email Blog, Email Marketing Reports, Shop.org and Marketing Profs Get to the Point Email Marketing.
Kristen has multichannel marketing experience within the healthcare and publishing industries, with more than 5 years concentrating on email alone. In her spare time, Kristen is a volunteer doula and works on Bronto's Community Committee to serve the local Durham area.