Best of the Blogosphere: Embedded Video & the Slow Death of Email?
By far the most intriguing news this week revolves around something that's been buzzed about all year: video in email. It appears that marketers may now have a new way to embed video into email and if needed, default to a clickable image (the current best practice in our book).
1. Learn more about David Greiner's HTML5 video tag testing here!
2. Did you catch the Wall Street Journal's article titled "Why Email No Longer Rules"? Most experts in the blogosphere outright rejected the notion this week. Check out Scott Cohen's, Mark Brownlow's, and Laura Atkins's pro-email arguments. Right on!
3. Lastly, Melissa at Blue Acorn offers some important Web site preparations to make before the holiday rush begins. You can certainly incorporate many of these strategies in your email as well for holiday success.
Will you try out the new HTML5 tag in your email? What do you think about the WSJ article? We'd love to hear your thoughts.
Email Marketing Strategist at Bronto
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About the Author
Kristen Gregory is the Director of Marketing Services at Bronto. She leads a team of consultants who develop and optimize revenue-generating strategies and implement key projects for their clients' marketing programs. Kristen has a multi-channel marketing and consulting background and over eight years of email experience. Kristen is a contributor to the Bronto Strategy Blog, speaks at industry conferences and has been featured in industry publications like Chief Marketer, The Retail Email Blog, Shop.Org and Marketing Profs.