Best of the Blogosphere: Week of 7/20
Even though it's sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing.
1. Mark Brownlow, one of blogosphere best, has kindly started compiling ideal holiday messaging practices for your pre-holiday season consideration. Be sure to check out Margaret Farmakis's post for concrete action items to check off your list BEFORE the holidays arrive. Mark will continue to add the best articles over time, so bookmark this ever-evolving blog post!
2. Chad White offers great ideas to avoid simply overwhelming our readers with more mail during the holiday season. He also show us in The RetailEmailBlog how Northern Tool is wisely gathering reviews now.
3. Complaint problems? Laura Atkins of Word to the Wise poses some serious questions to ask yourself on the road to recovery.
BONUS POST: Okay, so this was actually published last week, but Linda Bustos' outline of subject line tactics is a keeper!
Let us know what you're working on this summer in anticipation of the holiday rush!
Email Marketing Strategist at Bronto
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About the Author
Kristen Gregory is the Director of Marketing Services at Bronto. She leads a team of consultants who develop and optimize revenue-generating strategies and implement key projects for their clients' marketing programs. Kristen has a multi-channel marketing and consulting background and over eight years of email experience. Kristen is a contributor to the Bronto Strategy Blog, speaks at industry conferences and has been featured in industry publications like Chief Marketer, The Retail Email Blog, Shop.Org and Marketing Profs.