Best of the Blogosphere: Week of 7/20
Even though it's sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing.
1. Mark Brownlow, one of blogosphere best, has kindly started compiling ideal holiday messaging practices for your pre-holiday season consideration. Be sure to check out Margaret Farmakis's post for concrete action items to check off your list BEFORE the holidays arrive. Mark will continue to add the best articles over time, so bookmark this ever-evolving blog post!
2. Chad White offers great ideas to avoid simply overwhelming our readers with more mail during the holiday season. He also show us in The RetailEmailBlog how Northern Tool is wisely gathering reviews now.
3. Complaint problems? Laura Atkins of Word to the Wise poses some serious questions to ask yourself on the road to recovery.
BONUS POST: Okay, so this was actually published last week, but Linda Bustos' outline of subject line tactics is a keeper!
Let us know what you're working on this summer in anticipation of the holiday rush!
Email Marketing Strategist at Bronto
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About the Author
Kristen Gregory helps clients build relationships and boost revenue via detailed, business-specific strategic advice on all facets of their email marketing programs. She is a regular contributor to Bronto's best practice blog, speaks at industry conferences and has been featured in and/or mentioned on Chief Marketer, The Retail Email Blog, Email Marketing Reports, Shop.org and Marketing Profs Get to the Point Email Marketing.
Kristen has multichannel marketing experience within the healthcare and publishing industries, with more than 5 years concentrating on email alone. In her spare time, Kristen is a volunteer doula and works on Bronto's Community Committee to serve the local Durham area.