Best of the Blogosphere: Week of 9/28
This week there is ample advice flowing on how to optimize your calls to action, create relevancy for your subscribers, tips and tricks for how to master a successful mobile campaign, a case study on how to overhaul a stale transactional program and how to see the spam folder in a positive light.
- Mark Brownlow provides some stellar advice (as always) on how to get your subscribers interacting and clicking in your emails and covers all types of content from secondary calls to action through video in email.
- How can you add more value to your email marketing program and create relevancy? Check out this relevancy bootcamp recap from the 2009 Shop.org Summit.
- Style Campaign covers tips and examples for how to integrate mobile into your marketing mix through email. Shop.org provides the statistics and details on who's using mobile devices for shopping in this summary from their annual summit. Dylan Boyd adds to the conversation with ideas on what to test and how to measure success.
- This case study from MarketingSherpa covers five strategies to overhaul your stale transactional email program.
- The spam folder can be your chance to shine. How is this possible, you may ask? J.D. Falk provides some sage advice on how you can turn the spam folder into a positive experience.
Are there any other posts from the week that you found "shareworthy"? Share them in the comments!
Kelly Lorenz
Email Marketing Strategist at Bronto
@KNLorenz
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About the Author
With a background in Account Management and Client Services at the top agencies in the Southeast, Kelly brings both hospitality and retail experience. In her role at Bronto, Kelly guides clients to strategically optimize their email marketing campaigns and drive ROI. Kelly’s specialty in the online retail space is evidenced in her work with clients listed on Internet Retailer’s Top 500 List. Kelly has been has been featured in Marketing Profs Get to the Point Email Marketing, Retail Email Blog, Email Marketing Reports and Internet Retailer. In her spare time, Kelly can be found training for her next marathon.
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