BrontoFire: Live - Images On Vs. Off
Images are powerful. They evoke emotions and convey 1,000 words, right? So what happens when you have to design your email campaigns to render well with no images at all?
Why spend time, money, and effort designing a beautiful creative for your email only to have it only render well with images on? There's nothing worse than opening an email that looks like this. Why spend time, money, and effort designing a beautiful creative for your email only to have it only render well with images on?
In this month's installment of BrontoFire, Kimberly and I take a look at how some of the major online retailers design their emails for images on and off.
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Cliff Notes For Designing For Images On and Off
- Use Alt Text
- Text Is Your Friend
- Design The Same For Images On/Images Off
- Be Creative
DJ Waldow
Account Manager at Bronto
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Hey great bront fire! One
Hey great bront fire! One thing I think that clients need to consider- firm and real statistics on just how many webmail accounts they have, the % and frequency that their customers see the images-off. In one of my client's department's we realized they were not considering it as important because none of the marketers saw images-off, they all had images rendering for each of their competitor's emails. Seeing their competitors' emails with the images-off made a real impact on their images-off strategy. It was hard to express but worth spending some time presenting as it got some more effort and directives to the art department to build and design for images-off compatibility.
@Anna: Excellent point. I
@Anna: Excellent point. I often send my clients copies of their emails with images off. They are usually shocked. Fun times.
dj
[...] Now look at the same
[...] Now look at the same email with images on. Hard to see any real difference, right? If I had to bet, I’d say the similar look and feel was intentional on the part of Priceline.com. Incredible job of designing for Images On and Images Off. [...]
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