Email Marketing Trends for April 2012

Following the first Email Trend Report on the Bronto Blog last month, we continue monitoring the increase in email volume.

Email Volume by Day

April email volume increased over the previous month with the week of 4/23 seeing a large spike. Many brands began their strong Mother's Day campaigns.

Email Volume by Day of Week

Mondays saw the most volume in April. Subtle shifts were seen throughout the week.

Emails Sent per Brand

The most frequent mailer sent 81 messages.  Last month's most frequent sender decreased volume from 90 messages in March to only(!?!) 75 in April.  Brands sent an average of 10 emails in April.

Subject Line Trends

April's longest subject line was a whopping 219 characters.  That's 19 more characters than March's record holder. The subject line ends with a comma hinting that the original subject line may have been even longer.

Longest: Belle & Clive: "Bluefly presents Belle & Clive: Proenza Schouler, Gucci, Salvatore Ferragamo, Mignon, Kenneth Jay Lane, Matt and Nat, L.A.M.B., Edun, Geren Ford, Cult of Individuality, Prada, Hogan, Kevia, Sam & Lavi, Bogosse, Julieri,"

Shortest: (Tie)

Newport News: "Gotcha!"

Omaha Steaks: "Shh..."

“The Tiny Dozen” features subject lines that are 12 characters or less to give you ideas to keep it short and sweet!

April 2012 Subject Line Word Cloud:

Promotions

Shipping gifts to Mom contributed to the biggest M-o-M shift is the increase of free shipping promotions. 

Please let me know if there are other trends that you would like to see in the monthly Email Marketing Trend reports.

Jim Davidson
Manager of Marketing Research