Email Marketing Trends for April 2012
Following the first Email Trend Report on the Bronto Blog last month, we continue monitoring the increase in email volume.
Email Volume by Day
April email volume increased over the previous month with the week of 4/23 seeing a large spike. Many brands began their strong Mother's Day campaigns.
Email Volume by Day of Week
Mondays saw the most volume in April. Subtle shifts were seen throughout the week.
Emails Sent per Brand
The most frequent mailer sent 81 messages. Last month's most frequent sender decreased volume from 90 messages in March to only(!?!) 75 in April. Brands sent an average of 10 emails in April.
Subject Line Trends
April's longest subject line was a whopping 219 characters. That's 19 more characters than March's record holder. The subject line ends with a comma hinting that the original subject line may have been even longer.
Longest: Belle & Clive: "Bluefly presents Belle & Clive: Proenza Schouler, Gucci, Salvatore Ferragamo, Mignon, Kenneth Jay Lane, Matt and Nat, L.A.M.B., Edun, Geren Ford, Cult of Individuality, Prada, Hogan, Kevia, Sam & Lavi, Bogosse, Julieri,"
Newport News: "Gotcha!"
Omaha Steaks: "Shh..."
“The Tiny Dozen” features subject lines that are 12 characters or less to give you ideas to keep it short and sweet!
|The Tiny Dozen|
|Newport News||Get Out!||8|
|Newport News||Qwik Pix||8|
|Newport News||Bring It!||9|
|Newport News||Fab Faves||9|
|Newport News||Glam Rock||9|
|Bergdorf Goodman||5F Brights||10|
|Newport News||Hi Lo YOLO||10|
|Black Fleece by Brooks Brothers||Luminosity||10|
|Newport News||Boho to Go!||11|
|Newport News||Bottoms up!||11|
|Brooks Brothers||Derby Ready||11|
|jcpenney||Do The Math||11|
|Spiegel||Good To Go!||11|
|New York & Company||Here's $100||11|
|Newport News||Look Sharp!||11|
|UrbanOutfitters.com||New To Sale||11|
|New York & Company||TODAY ONLY!||11|
|Newport News||What's new?||11|
|Newport News||Cool Collage||12|
|J.Crew||Lady in pink||12|
|Spiegel||This Just In||12|
|Newport News||Wear It's At||12|
April 2012 Subject Line Word Cloud:
Shipping gifts to Mom contributed to the biggest M-o-M shift is the increase of free shipping promotions.
Please let me know if there are other trends that you would like to see in the monthly Email Marketing Trend reports.
Manager of Marketing Research
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About the Author
As an expert in email, mobile and social strategies, Jim Davidsonbrings over 14 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's Manager of Marketing Research, he regularly publishes industry-focused white papers, research reports and contributes to the Bronto Blog. His articles can be found in publications such as DM News, ClickZ, eM+C and Multichannel Merchant.