In The Next 10 Minutes: Improve Your List Growth Through Evaluation
As a marketer you know how important consistent list growth is to your email program. As a busy marketer, it maybe hard to find new ways to grow your list. In this 10 minute tip, I will show you an often overlooked opportunity to optimize your current email sign-up methods to increase your list size. Improving organic list growth should always be the first step in growing your list, so take just 10 minutes to give it the boost it needs!
In the next 10 minutes:
Go to your website and visit your site as a customer would for the first time. Simply click from the home page to a product page. In the less than 5 seconds it took you to do that, did you see an email sign-up?
Go through the checkout process, was their an email opt-in/opt-out there?
Do a web search for your company name and one of your top products. When you click through to the landing page do you see an email sign-up anywhere?
Go through your highest ranking pages on your website, do they all have an email sign-up form? Are there other pages that could include an email sign-up? Would a user be able to quickly see and be tempted to sign-up?
Do your sign-up forms stand out and entice? Either with fresh eyes or by asking a colleague or friend to find the sign-up, is it clear and visible?
What’s the Value?
Commonly I find that new clients come to me with either no email sign-up or a very hidden sign-up down at the bottom of their website. Sometimes I see an email sign-up only on the home page. Meaning that once a user navigates away from it, the sign-up is lost. There are some big list growth Dos and Don’ts, but let’s focus on what you could see once you have made some improvements:
By moving the sign-up above the fold and putting it on every page and putting a prechecked sign-up box in check-out a Bronto Strategy Client saw a 348% increase in monthly sign-ups
By moving the sign-up above the fold and putting it on every page another Bronto Strategy Client saw a 516% increase in weekly sign-ups.
By simply moving the sign-up above the fold another Bronto Strategy Client saw a 100% increase in monthly sign-ups.
These changes took time, yes. But the very first step is identifying what and where you need to make changes to your sign up process. Optimize Your Email Sign Up Part 1 by Kristen Gregory goes in greater depth on how to optimize your sign up. Part 2 and Part 3 give you a full picture of not just attracting sign ups but what to do once you have them.
Take the first step by evaluating your own sign up, it only takes 10 minutes!
Marketing Strategist at Bronto
Don't miss a single post! Receive Email, Mobile, and Social strategy insights from the Bronto Blog by subscribing now!
Get new Bronto blog posts by email
About the Author
As a Marketing Strategist at Bronto Europe, Kestrel Lemen works with international e-commerce clients, providing strategic advice and detailed tactical guidance to ensure that their email marketing programs drive revenue and customer engagement. As an experienced marketer, Kestrel guides her clients in developing and refining lifecycle marketing campaigns, list growth techniques, preference centers, segmentation strategies, and message design.