Mobile Marketing Blog

Featured

Mobile Holiday
7 Last Minute Mobile Marketing Tips For The Holidays
Mobile Phone QR Code
7 Best Practices for QR Code Success
QR Code
What's Black, White and Read All Over? QR Code Marketing 101
QR Code Flow
Point, Shoot, Signup… Grow your list with QR Codes
Steven DuBois
December 21, 2011
Mobile Marketing

QR Codes are a valuable resource to use for growing your email marketing list.

Mobile Holiday
7 Last Minute Mobile Marketing Tips For The Holidays
Kane Russell
December 6, 2011
Mobile Marketing

'Tis a mobile marketing holiday season! 7 last minute tips for mobile marketers.

Mobile Phone QR Code
7 Best Practices for QR Code Success
Anna Pfeiffer
November 23, 2011
Mobile Marketing

How to plan for your next QR code launch with 7 helpful tips.

QR Code
What's Black, White and Read All Over? QR Code Marketing 101
Anna Pfeiffer
October 16, 2011
Mobile Marketing

What are QR codes and how can marketers use them effectively to drive traffic and conversions.

Mobile Marketing SMS
Mobile Marketing Best Practices: Go Beyond the Campaign
Kane Russell
October 9, 2011
Mobile Marketing

The definition of "mobile marketing campaign," like many business terms, doubles as both obvious and unclear. Waterfall Mobile's Director of Marketing, Kane Russell, outlines some mobile marketing best practices to help marketers go beyond the campaign.

Grow Your Mobile List
16 Ways to Grow Your Mobile Subscriber List
Kane Russell
October 3, 2011
Mobile Marketing

Acquiring mobile subscribers is vital for the success of any mobile initiative. Read top 16 ways to grow your mobile list.

Mobile Graph
Mobile Messaging: How To Avoid The Novelty of the New
Kane Russell
September 19, 2011
Mobile Marketing

With the rising importance of mobile as an additional engagement tool for today's marketers, creating an effective mobile strategy has become critically important. Kane Russell, Director of Marketing at Waterfall Mobile, explains how to avoid the pitfalls of "being blinded by the novelty of new."

'Tis the Season for Email Design Optimization for Mobile Devices
Emily Keye
September 15, 2011
Email Marketing Best Practices, Mobile Marketing, Optimization

With nearly 1/2 of smartphone users anticipating making holiday purchase on their phone, Bronto Marketing Strategist, Emily Keye, presents five tactics to help email rendering on mobile devices in time for the holidays. Don't be wary of the thought of a full redesign for mobile, some easy, simple tactics will help your email optimization on a mobile device.

RedBox Text Campaign
SMS: Ideas for Communicating with Customers via Text-Messaging
Kristen Gregory
September 7, 2011
Email Marketing Best Practices, Mobile Marketing

Kristen Gregory of Bronto Software explains how marketers can use SMS to communicate with customers and keep from annoying them, including ideas such as texting to sign-up for email, participating in limited-time events, location-based alerts, running contests and more.

SMS
SMS May Be Your New Favorite Way to Gain Email Subscribers
Kristen Gregory
August 23, 2011
Email Marketing Best Practices, Mobile Marketing

Kristen Gregory of Bronto Software highlights the benefits of using SMS or text messages to build your email list, including instant welcome messages, reduced typos and more.