Oops... It Happened Again: How to Send an Apology Email
For marketers, holidays mean email volume is ramping up, last minute decisions are being made, and your web servers are at capacity, all this during peak revenue periods. This is true for holidays throughout the year but especially during the winter holidays. Let’s review a few best practices and examples showing how to send an apology email.
A Little QA Goes a Long Way
- Slow site
- Issues during Check Out
- Coupon Code not Working
- Out of Stock Items
- Accessing a Specific Offer
- Wrong Subject Line in Original Email
- Wrong Link in Original Email
- Missing Coupon Code
- Sent to Wrong Segment
- Missing In-Store Barcode
Subject Line Approach
- 11/10 Land’s End: “Oops... It'll work now, promise! 25% off everything + free shipping.”
- 10/27 Orvis: “Oops! We fixed it: See the best ways to protect a fine gun.”
- 08/19 Lord & Taylor: “OOPS! Here's the cashmere barcode we forgot!”
Manager of Marketing Research
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About the Author
As an expert in email, mobile and social strategies, Jim Davidson brings over 13 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto’s Manager of Marketing Research, he regularly publishes industry focused white papers, research reports, and contributes to the Bronto Blog. His articles can be found in publications such as DMNews and Multi-Channel Merchant.