Optimization

Receipt
e-Receipts: What's Not in Your Wallet?
Jim Davidson    February 14, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Having the option to receive a receipt via email is becoming more common. Marketers are starting to understand the value of carrying the in-store experience to the customer’s inbox. Let’s look at the risks, benefits, and best practices for e-receipts.

Be Mine
Be My Valentine: The Marketer's Quest for Subscriber Love & Affection
Jim Davidson    February 7, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization, Social Media Marketing

Show some love to your customers. Using Valentine’s Day candy, we illustrate the customer lifecycle and include reminders for best practices throughout this very romantic, sometimes rocky, relationship.

Tablet PC
Targeting the Tablet Customer
Jim Davidson    January 24, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Tablet buyers spend more than those on smartphones and desktops, how you can better target/market to these buyers to increase revenue.

Crystal Ball
Bronto's 2012 Trends and Predictions for Retail Marketers
Jim Davidson    January 19, 2012
Email Marketing Best Practices, Engaged Commerce, Optimization, Social Media Marketing

The future of cross-channel marketing in 2012.

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Black Friday
Black Friday & Cyber Monday Wrap-up: Trends & Analysis for Top Retailers (Part 1)
Jim Davidson    December 13, 2011
Email Marketing Best Practices, Optimization

A compilation of trends from Black Friday and Cyber Monday with helpful analysis for 2012.

'Tis the Season for Email Design Optimization for Mobile Devices
Emily Keye    September 15, 2011
Email Marketing Best Practices, Mobile Marketing, Optimization

With nearly 1/2 of smartphone users anticipating making holiday purchase on their phone, Bronto Marketing Strategist, Emily Keye, presents five tactics to help email rendering on mobile devices in time for the holidays. Don't be wary of the thought of a full redesign for mobile, some easy, simple tactics will help your email optimization on a mobile device.

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Vera Bradley email
Push Clickers Across the Conversion Finish Line
Jim Davidson    August 26, 2011
Email Marketing Best Practices, Optimization

Let's take the next step down the path to conversion and explore ways to segment clickers who have not purchased and message to them in a way that will maximize revenue!

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Fred Flare Homepage
Pay Attention: Simple Sign-Up Tweaks to Grow Your List and Gather Data
Caroline Smith Riddle    November 11, 2010
Email Marketing Best Practices, Optimization

There are many simple ways to help improve your sign-up form to help grow your opt-in list and gather data. Read more about the ways retailers have changed their approach in positioning their sign-up forms and the data they gather.

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REI Gear Mail
The Secret Sauce to Holiday Success
Sally Lowery    September 23, 2010
Email Marketing Best Practices, Optimization

Most retailers have already mapped out their holiday strategy from start to finish, and some are already fully engaged in their pre-holiday messaging. In our first installment of the “Secret Sauce to Holiday Success”, Bronto's Sally Lowery discusses taking advantage of what’s working for you and capitalizing on it to gain untapped revenue.

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Simple 2 part - Restoration Hardware
Template Time: Balancing HTML Text and Image
Kristen Gregory    August 30, 2010
Email Marketing Best Practices, Optimization

Are you relying on images in your email to convey messages? You might want to think twice about this tactic, as Kristen Gregory outlines the reasons why images can hurt your email campaigns.

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