The Bronto Fall 2008 Release is Approaching
At Bronto we are always working to make your life easier, it's just another service we offer. Now, as much as I'd like to help with that TPS report, we do have to limit this to your email marketing efforts. The Bronto Fall 2008 Release, slated to be released mid-September, has a number of new features that will definitely make things easier.
An Updated Interface and Help
An intuitive and informative application can have a big impact on your workflow. We have been hard at work updating our interface to provide you more information, including new dashboard pages, faster responses, and more streamlined processes.
This isn't just about the look and feel, but also how things work. Well we've oiled the hinges and added some more easy to use features, like slide out quick help and page overviews that walk you through the application when you need it.
Easy Email Client Testing
Your emails need to look right in every client, it's that simple. We understand that and that's why we are introducing an Inbox Preview tool right inside of our current message overview page. You will be able to see how perfectly your email looks in every client with the click of a button.
Step your testing up a level and perform some A/B splits. Whether it's a subject line test or two entirely different emails, you'll be able to quickly and easily carry out the test. With detailed reports that clearly show lift, you'll be loving them in no time.
Reporting Made Even Easier
That isn't the end of our additions to reporting, we've got more for both web analytics and existing response data.
For web analytics we now support full integration with Omniture, which includes easy remailing to abandoned carts and more. Using a different web analytics package? No worries as we are also adding a easy tool which will integrate with whatever web analytics tool you use.
We've got even more than that, so stay tuned for more information as we approach the release.
Product Manager at Bronto
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About the Author
Adam Covati is a Product Manager at Bronto Software where he is responsible for keeping Bronto´s email marketing offering on the leading edge. Prior to joining Bronto, Adam worked as a product manager at Unica, an enterprise-level marketing management solution company. Prior to Unica, Adam worked in development at several startups, establishing a firm understanding of the technical aspects of the software world. Adam holds a Bachelor of Science degree in Computer Science from Worcester Polytechnic Institute.