Social Media Marketing Blog

Featured

Like
Email and Social Synergies to Drive Commerce Revenue
Sign Up
Improving Email Deliverability for In-Store Sign Ups
Facebook
What Facebook's Algorithm Change Means for Marketers
"Pin It" on Pinterest & Drive Traffic to Your Site
Emily Keye
August 23, 2012
Social Media Marketing

Pinterest is driving purchases through social engagement, so make sure to take advantage of this growing channel by developing your Pinterest strategy. Read more about how you can promote Pinterest via email.

The Value of Social Media: Ways to Measure
Steven DuBois
August 9, 2012
Social Media Marketing

While we know social media is important to help us connect with our customers and prospects, what's the real value? Read tactics to help better understand how social media can prove valuable to your company.

Social Gifting: A Brand Spanking New Cross-Channel Strategy
Anna Pfeiffer
June 26, 2012
Social Media Marketing

What is social gifting and how can you use it to drive revenue? Anna Pfeiffer, explains the benefits of social gifting and how you can utilize this new tactic.

Integrate Facebook and Pinterest to Keep Fans Engaged
Kellie Boggs
June 14, 2012
Social Media Marketing

Maximize your social reach by integrating your Facebook and Pinterest accounts. Read as Marketing Strategist, Kellie Boggs, outlines why this can help keep users engaged and how you can use social interactions in your marketing campaigns.

Facebook Like
Increase Facebook Fans: From “Fan-Gate” to Timeline
Anna Pfeiffer
April 3, 2012
Social Media Marketing

Engaging fans and customers on Facebook is essential to growing relationships. Read about the recent changes to Facebook that change the way marketers can drive fans and explore new tactics to grow your fan base.

Green Pin
Stick a Pin on it: Pinterest Strategies for Email Marketing and e-commerce
Greg Zakowicz
March 30, 2012
Social Media Marketing

One of the fastest growing social media sites, Pinterest, should be on every marketer's radar. Read the many ways to use pinterest to engage fans and particular best practices for this useful site.

Facebook Like
Ask, Incentivize, or Give Back: Tactics to Gain Facebook Fans
Jim Davidson
March 15, 2012
Email Marketing Best Practices, Optimization, Social Media Marketing

Now is the time to focus on gaining Facebook fans from your email list. Subscribers who can engage with your brand in this channel have a better chance of converting and remaining loyal customers.

Data Matrix
Understanding Social Shares and How you Can Drive Interactions
Kestrel Lemen
March 9, 2012
Social Media Marketing

Find out what offers/messages compel subscribers to socially share your content and how you can use data to continue to drive shares.

Be Mine
Be My Valentine: The Marketer's Quest for Subscriber Love & Affection
Jim Davidson
February 7, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization, Social Media Marketing

Show some love to your customers. Using Valentine’s Day candy, we illustrate the customer lifecycle and include reminders for best practices throughout this very romantic, sometimes rocky, relationship.

Crystal Ball
Bronto's 2012 Trends and Predictions for Retail Marketers
Jim Davidson
January 19, 2012
Email Marketing Best Practices, Engaged Commerce, Optimization, Social Media Marketing

The future of cross-channel marketing in 2012.