Email Marketing Best Practices

Eventful Inbox
Eventful Inbox: Loyalty, Launches, an Apology + Everything Else
Jim Davidson    May 21, 2013
Email Marketing Best Practices

While the inbox has been a bit of a snooze-fest recently, there's still some interesting campaigns to highlight in May. Check out emails featuring loyalty programs, website launches and apologies in this latest edition of Eventful Inbox by Manager of Marketing Research, Jim Davidson.

google glass
What Does Google Glass Mean For Email Marketers?
Anna Pfeiffer    May 16, 2013
Email Marketing Best Practices

With the introduction of Google Glass, marketers should keep an eye out for how it could affect their strategies. Bronto Marketing Strategist, Anna Pfeiffer, explains Google Glass and some possible ways that marketers should be prepared if Glass gains wide-spread adoption.

Optimize Your Email Sign Up Video
Optimize Your Email Sign-Up to Grow Your List Organically
Caroline Smith Riddle    May 9, 2013
Email Marketing Best Practices

Your sign-up form on your site should be one of your best organic list growth mechanisms. If it's not, be sure to watch as Bronto's Director of Marketing Services, Kristen Gregory, outlines four powerful tips to improve your sign-up process that have been proven to help grow subscriber lists.

Bronto Blog Refer a Friend
Acquire Subscribers, Expand Marketing Reach & Drive Revenue through Refer-a-Friend
Emily Keye    May 7, 2013
Email Marketing Best Practices

Refer-a-Friend Campaigns are a great lifecycle marketing tactic that can also help you grow your list. Emily Keye outlines the 3 parts of making a refer-a-friend program successful in Acquire Subscribers, Expand Marketing Reach & Drive Revenue.

Retargeting
Remailing: How Often Should I Send?
Kestrel Lemen    April 30, 2013
Email Marketing Best Practices

Remailing is like "printing money" - but only if used effectively. Bronto Marketing Strategist, Kestrel Lemen, recorded a short video answering the common question "how often should I send a remail?"

Triggered Messages
7 Tips for Browsing Behavior Trigger Messages
Fawn Young    April 23, 2013
Email Marketing Best Practices

Sending triggered messages creates a relevant, timely experience to shoppers to help in the buying process. Bronto Marketing Strategist, Fawn Young, outlines tips to help in setting up triggered messages based on browsing behaviors that can help shoppers to convert.

Eventful Inbox
April Eventful Inbox: Summer Emails Start Sizzling
Jim Davidson    April 19, 2013
Email Marketing Best Practices

The inbox is heating up with summer themed emails burning up the inbox. Read the latest Eventful Inbox by Manager of Marketing Research, Jim Davidson, as he evaluates the best emails over the last month.

Gift
A VIP Program of One: Rewarding Customers & Driving Revenue
Greg Zakowicz    April 18, 2013
Email Marketing Best Practices

Special offers and discounts only available to repeat customers can make the difference between a casual shopper and a purchase. Marketing Strategist, Greg Zakowicz outlines an easy way to talk to your best customers as VIPs to help them convert.

Shopping Cart
Know Your Customer! 4 Methods to Drive Revenue Based on Purchase History
Anna Pfeiffer    April 9, 2013
Email Marketing Best Practices

After a customer purchases is a great time to send relevant, timely messages based on their order. Marketing Strategist, Anna Pfeiffer, presents four key ways to increase revenue based on this powerful data.

Call to Action
Create Rockstar Calls to Action to Increase Revenue
Emily Keye    March 28, 2013
Email Marketing Best Practices

An email CTA or call to action is the most important aspect of an email message. In Create Rockstar Calls to Action to Increase Revenue, Bronto Marketing Strategist, Emily Keye outlines how to design emails with the CTA top of mind to help drive clicks and ultimately conversions.