Mobile Marketing

Receipt
e-Receipts: What's Not in Your Wallet?
Jim Davidson    February 14, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Having the option to receive a receipt via email is becoming more common. Marketers are starting to understand the value of carrying the in-store experience to the customer’s inbox. Let’s look at the risks, benefits, and best practices for e-receipts.

Be Mine
Be My Valentine: The Marketer's Quest for Subscriber Love & Affection
Jim Davidson    February 7, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization, Social Media Marketing

Show some love to your customers. Using Valentine’s Day candy, we illustrate the customer lifecycle and include reminders for best practices throughout this very romantic, sometimes rocky, relationship.

Tablet PC
Targeting the Tablet Customer
Jim Davidson    January 24, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Tablet buyers spend more than those on smartphones and desktops, how you can better target/market to these buyers to increase revenue.

QR Code Flow
Point, Shoot, Signup… Grow your list with QR Codes
Steven DuBois    December 21, 2011
Mobile Marketing

QR Codes are a valuable resource to use for growing your email marketing list.

Mobile Holiday
7 Last Minute Mobile Marketing Tips For The Holidays
Kane Russell    December 6, 2011
Mobile Marketing

'Tis a mobile marketing holiday season! 7 last minute tips for mobile marketers.

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Mobile Phone QR Code
7 Best Practices for QR Code Success
Anna Pfeiffer    November 23, 2011
Mobile Marketing

How to plan for your next QR code launch with 7 helpful tips.

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QR Code
What's Black, White and Read All Over? QR Code Marketing 101
Anna Pfeiffer    October 16, 2011
Mobile Marketing

What are QR codes and how can marketers use them effectively to drive traffic and conversions.

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Mobile Marketing SMS
Mobile Marketing Best Practices: Go Beyond the Campaign
Kane Russell    October 9, 2011
Mobile Marketing

The definition of "mobile marketing campaign," like many business terms, doubles as both obvious and unclear. Waterfall Mobile's Director of Marketing, Kane Russell, outlines some mobile marketing best practices to help marketers go beyond the campaign.

Grow Your Mobile List
16 Ways to Grow Your Mobile Subscriber List
Kane Russell    October 3, 2011
Mobile Marketing

Acquiring mobile subscribers is vital for the success of any mobile initiative. Read top 16 ways to grow your mobile list.

Mobile Graph
Mobile Messaging: How To Avoid The Novelty of the New
Kane Russell    September 19, 2011
Mobile Marketing

With the rising importance of mobile as an additional engagement tool for today's marketers, creating an effective mobile strategy has become critically important. Kane Russell, Director of Marketing at Waterfall Mobile, explains how to avoid the pitfalls of "being blinded by the novelty of new."

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