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What Does Google Glass Mean For Email Marketers?

 

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Auto Opt-In Subscribers: An Email Deliverability Debate

 

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Optimize Your Email Sign-Up to Grow Your List Organically
Eventful Inbox
March Eventful Inbox: Email Spring Fever
Jim Davidson    March 26, 2013
Email Marketing Best Practices

Spring has sprung in the inbox! Take a look at an email marketing evaluation by Bronto Manager of Marketing Research, Jim Davidson, as he distills the influx of spring emails, product review requests and interesting promotions.

Key
Bring them Back! Quick Tips to Engage Subscribers
Kellie Boggs    March 21, 2013
Email Marketing Best Practices

Un-engaged subscribers can hurt your metrics, deliverability and ultimately cost you money. Bronto Marketing Strategist, Kellie Boggs, outlines key quick tips for ways to re-engage subscribers before removing them from your list.

Email
Upcoming CASL (Canadian Anti-Spam Legistation) Details and What Marketers Need to Know
Chris Kolbenschlag    March 19, 2013

With upcoming Canadian Anti-Spam Legislation (CASL) regulations up for final review, marketers have to be prepared for any implications. Bronto's Director of Deliverability, Chris Kolbenschlag outlines the key law requirements and how marketers need to prepare for any impending changes.

Email Marketing Trends for February 2013
Email Marketing Trends for February 2013
Jim Davidson    March 15, 2013
Optimization

Take a look at email marketing trends for the month of February 2013. Get insight into how brands are using email marketing and check out email volume, subject line, promotional tactics, and special character usage.

Boost
5 Quick Tips To Boost Subscriber Engagement
Fawn Young    March 13, 2013

While acquisition is very important engagement and re-engagement is essential to the success of any marketing program. Read the five quick tips for ways to boost engagement from the Bronto marketing strategy team.

Search Email
Don't Open Until...Never: How Google's Search Experiment Impacts Your Email Program
Greg Zakowicz    March 7, 2013
Email Marketing Best Practices, Optimization

With Google conducting a new trial of their Gmail Search Field - marketers need to be aware of the implications. While open rates could drop, the visibility of commerce offerings via email can bubble to the top via search results. Read as Bronto's Greg Zakowicz evaluates this new offering.

Like
Email and Social Synergies to Drive Commerce Revenue
Caroline Smith Riddle    March 5, 2013

Bronto's Director of Marketing Services, Kristen Gregory, recently sat down to address the "Email and Social Synergies to Drive Commerce Revenue" in this short video. Learn how you can easily increase revenue by utilizing these simple, yet powerful, tactics.

Reminder
Reorder Reminders: Helpful Messages to Help Boost Revenue
Kestrel Lemen    February 28, 2013
Email Marketing Best Practices

Read how refill/reorder requests can be automated using data you already have. These messages often deliver great returns and increase conversions.

Email
Canada’s Impending Anti-Spam Legislation: What You Need to Know to Be Prepared
Chris Kolbenschlag    February 26, 2013
Deliverability

Canada is working to pass a law that may change the way you collect email addresses. What you need to know about the impending anti-spam legislation also known as CASL.

Email Question Mark
Eventful Inbox: Why Your Inbox Maybe Filled with Erratic Emails
Jim Davidson    February 21, 2013
Email Marketing Best Practices

Typically there is a seasonal trend like Christmas or an expected promotional theme like year-end clearance but February has been a bizarre, awkward and, at times, a bit disturbing month in the inbox. Take a look at an email marketing evaluation by Bronto Manager of Marketing Research, Jim Davidson, as he distills the strange things he has seen.

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