The Bronto Blog

Adam Covati    March 3, 2008

A review of Netflix's email marketing program, from customer life cycle to email interactivity. This evaluation steps through the email life cycle of Netflix customers.

Yahoo inbox
Kimberly Snyder    February 29, 2008

Kimberly Snyder provides personal perspective of Yahoo deliverability issues.

Sally Lowery    February 27, 2008

Review strategy and planning behind building a social network. Included are best practices as well as necessary components to include in order to be successful.

Caroline Smith Riddle    February 26, 2008
Community

An overview of the Marketing Sherpa Email Summit.

Netflix add more movies
Adam Covati    February 21, 2008

A review of Netflix's email marketing program, from welcome messages to follwoing up with users. This evaluation steps through the email life cycle of Netflix customers.

DJ Waldow    February 19, 2008

DJ Waldow evaluates a preheader/snippet text. Snippet Text is defined as "tiny but significant parcel of real estate in your email message," by Stefan Pollard. Snippet text can help increase click-thrus on a clear call-to-action.

DJ Waldow    February 14, 2008

DJ Waldow and Chad White engage in a live version of BrontoFire at the Email Evolution Conference in San Diego.

conversion path
Sally Lowery    February 13, 2008

Delivering relevant messages isn't only essential to email marketing, but also a critical tool for customer and prospect acquisition.

Joe Colopy    February 7, 2008
Product Updates

An overview of the new pricing model to the more standard CPM pricing and tiering our product into multiple.

Email Evolution Conference
DJ Waldow    February 5, 2008
Community

Bronto will be attending and participating in the first Email Evolution Conference.

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