DJ Waldow evaluates a preheader/snippet text. Snippet Text is defined as "tiny but significant parcel of real estate in your email message," by Stefan Pollard. Snippet text can help increase click-thrus on a clear call-to-action.
Don't miss a single post! Receive Email, Mobile, and Social strategy insights from the Bronto Blog by subscribing now!
Get new Bronto blog posts by email
About the Bronto Blog
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. At Bronto we want to empower retailer and commerce marketers by providing new ideas, tactics and industry trends to help drive revenue. Please read our blog, comment and participate. We want to hear from you!
Email: Blog AT Bronto DOT com with any other comments or inquiries.