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Eventful Inbox
Eventful Inbox: Loyalty, Launches, an Apology + Everything Else

 

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What Does Google Glass Mean For Email Marketers?

 

email
Auto Opt-In Subscribers: An Email Deliverability Debate
Netflix Gets Email - Part II
Adam Covati    March 3, 2008
Email Marketing Best Practices

A review of Netflix's email marketing program, from customer life cycle to email interactivity. This evaluation steps through the email life cycle of Netflix customers.

Yahoo inbox
"What has happened to my Yahoo! Inbox?"
Kimberly Snyder    February 29, 2008
Email Marketing Best Practices

Kimberly Snyder provides personal perspective of Yahoo deliverability issues.

Building a Social Network
Sally Lowery    February 27, 2008
Email Marketing Best Practices, Optimization

Review strategy and planning behind building a social network. Included are best practices as well as necessary components to include in order to be successful.

Bronto Hits the Road
Caroline Smith Riddle    February 26, 2008
Community

An overview of the Marketing Sherpa Email Summit.

Netflix add more movies
Netflix Gets Email - Part I
Adam Covati    February 21, 2008
Email Marketing Best Practices

A review of Netflix's email marketing program, from welcome messages to follwoing up with users. This evaluation steps through the email life cycle of Netflix customers.

The Underutilized Preheader / Snippet Text
DJ Waldow    February 19, 2008
Email Marketing Best Practices

DJ Waldow evaluates a preheader/snippet text. Snippet Text is defined as "tiny but significant parcel of real estate in your email message," by Stefan Pollard. Snippet text can help increase click-thrus on a clear call-to-action.

BrontoFire: Email Design (live from the EEC)
DJ Waldow    February 14, 2008
BrontoFire, Community, Email Marketing Best Practices

DJ Waldow and Chad White engage in a live version of BrontoFire at the Email Evolution Conference in San Diego.

conversion path
Creating Relevant Messages During Acquisition
Sally Lowery    February 13, 2008
Email Marketing Best Practices, Optimization

Delivering relevant messages isn't only essential to email marketing, but also a critical tool for customer and prospect acquisition.

New Pricing and Editions
Joe Colopy    February 7, 2008
Product Updates

An overview of the new pricing model to the more standard CPM pricing and tiering our product into multiple.

Email Evolution Conference
BrontoFire at Email Evolution Conference
DJ Waldow    February 5, 2008
Community

Bronto will be attending and participating in the first Email Evolution Conference.

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