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Eventful Inbox: Loyalty, Launches, an Apology + Everything Else

 

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What Does Google Glass Mean For Email Marketers?

 

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Auto Opt-In Subscribers: An Email Deliverability Debate
bacn
Spam (with a side of Bacn)
DJ Waldow    November 6, 2007
Email Marketing Best Practices

Bacn. No, that is not a typo. Bacn (sans "o") is the term - coined back in August 2007 - for "email that you want, just not right now."

Quick And Easy Surveys
Adam Covati    November 2, 2007
Email Marketing Best Practices

Including a survey in an email can be very valuable as it's a great way to better understand your recipients. However, surveys can also be tricky.

BrontoFire is Born
Bronto Software    October 29, 2007
BrontoFire, Email Marketing Best Practices

DJ Waldow and Kimberly Snyder conduct a point counter point discussion around some of the highlighted subject lines.

Having Trouble Viewing This Message?
DJ Waldow    October 24, 2007
Email Marketing Best Practices

You could include the old standby "If you are having trouble viewing.." message in your emails. However, does this messaging really help your bottom line? As a consumer, I bet you don't even see those words anymore. You've subconsciously trained yourself to read right over it at the speed of light.

How does your email marketing stack up?
Sally Lowery    October 23, 2007
Email Marketing Best Practices

We asked, and you answered. From analytics to personalization, visitors participating in our Email Marketing Evaluation answered our most challenging questions when it came to the success and performance of their email marketing.

Trek Bikes
Trek: Riding To New Heights With Bronto
Bronto Software    October 16, 2007
Community

It’s no surprise that Trek is a high flying or should we say high riding customer, given that their practices were showcased recently in the Bronto blog and also in Marketing Sherpa.

Welcome Message: DM News Agrees
DJ Waldow    October 15, 2007
Community, Email Marketing Best Practices

Seems like Bronto wasn’t the only one blogging about Welcome Messages – Bronto Blog from August 20th, 2007. Check out what our friends over at DM News wrote in their post...

Check Bronto's Holiday Email List Twice
Kimberly Snyder    October 15, 2007
Email Marketing Best Practices

The holiday rush is about to begin. As the Email Experience Council (EEC) reported, the biggest online retailers almost doubled their sending frequency during the last holiday season – a total increase of 47%. Do not let your messages get lost in the vast sea of the upcoming holiday madness.

Bronto Clients Hit The Big Time
DJ Waldow    October 10, 2007
Community

Well, the word is getting out - Bronto clients are darn good email marketers. But, hey, don't ask us - we are biased - ask the folks over at Marketing Sherpa.

Shop.org: We haven't forgotten thee
DJ Waldow    October 9, 2007
Community

If you remember back not too long ago, Bronto offered a $100 gift certificate to the most creative Vegas traveling Bronto picture. Not only have we been overwhelmed with the number of pictures submitted, the Brontos in charge of picking the winning picture have truly enjoyed seeing our inflatable Bronto, in…uh…a lot of interesting locations around Vegas.

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