The Bronto Blog

Jim Davidson    June 5, 2012
Optimization

Take a look at email marketing trends for the month of May 2012. Get insight into how brands are using email marketing and check out email volume, subject line and promotional tactics.

Ladders
Steven DuBois    May 31, 2012

Easy as 1-2-3. 3 easy steps to help you plan for the busy holiday season. Read helpful tactics and tips to help you plan for success.

Palette
Fawn Young    May 24, 2012

It's never too early to start planning for the holiday season. Read some help creative tips that can be tested in advance to make your campaigns easier to implement and more successful.

Don't Panic
Chris Kolbenschlag    May 17, 2012
Deliverability

A recent study by ReturnPath paints a bleak picture on the state of email marketing deliverability. However, there are a number of factors at play in the results. Read as Bronto Director of Deliverability, Chris Kolbenschlag, outlines how the numbers compare and how you can always work on improving your deliverability.

10 Minutes
Kestrel Lemen    May 15, 2012

With limited time, marketers are stretched thin to meet their goals. 'In The Next 10 Minutes' is a new Bronto Blog series that gives marketers easy to implement but valuable tactics they can put in place quickly and see immediate returns.

Empty Shopping Cart
Kellie Boggs    May 10, 2012

Bronto Marketing Strategists, discuss tactics to bring back customers to buy. Follow these important tips to help reduce shopping cart abandonment to drive revenue.

Email Marketing Trends for April 2012
Jim Davidson    May 8, 2012
Optimization

Take a look at email marketing trends for the month of April, 2012. Get insight into how brands are using email marketing and check out email volume, subject line and promotional tactics.

target
Emily Keye    May 1, 2012

Email marketers have a powerful tool in retargeting. Through remails and other triggered messages, use retargeting to find different ways to encourage your subscribers to convert.

Calculations
Steven DuBois    April 25, 2012

Using reporting and analytics is key to the success of an email marketing program. Marketing Strategist, Steve DuBois, lists helpful formulas to measuring email performance.

Email
Cathie McFarren    April 24, 2012
Deliverability

With Bigpond moving to Hotmail, read about how this can affect the deliverability of your email marketing efforts.

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