Halloween continues to be one of the biggest celebrations here at Bronto. If you don’t dress up, then you run the risk of being publicity shamed at our annual Halloween Party, so put it this way, dressing up is serious business here at Bronto!
Kellie Boggs's blog
The holidays are around the corner and as Bronto Marketing Strategist Fawn Young discussed in her latest post, 5 Tactics to include in Your Holiday Plan, you should already have a good sense of your holiday plan for this season. With that said there are three campaigns that you want to make sure are part of your calendar: Friends & Family, Flash Sale, and Free Shipping.
These three campaigns are known to boost revenue during the holiday season year after year, so let’s discuss how to easily execute these campaigns.
As a Marketing Strategist at Bronto, a question that I am often asked by my clients is, what are some of the key campaigns that will help drive revenue? Although there are many factors that go into the answer to this question (your industry, your audience, your content, your sending cadence), there are staple campaigns that I recommend and believe are fundamentals to a successful, commerce-driven email program.
Want to have an immediate impact on revenue? Remailing can do just that, however you want to be thoughtful and strategic when remailing. Let’s discuss some best practices tips that you need to consider when remailing.
Just to be clear, Remailing is defined as sending out your original campaign, giving it a second chance, and sending to those contacts that did not open. There are key factors that you want to consider in order to see true success from remailing.
Now that the holidays are well behind us, it’s a perfect time to evaluate your subscriber list and do a bit of house cleaning. Many marketers will find that their lists have a number of subscribers who aren't engaging and are weighing down important metrics
Why waste your marketing dollars on subscribers who are not opening your messages?! Un-engaged subscribers can not only drive down your metrics, but they can also hurt your deliverability. Before you remove these inactive contacts from your list by running a make-up or break-up campaign, it is important to give these subscribers every opportunity to engage with you before you officially cut them off. By implementing a re-engagement series, the goal is to incentivize and grab the subscriber's attention before you lose them completely.
Hopefully you have had a chance to optimize your email sign up form and really evaluate the design and layout of the form itself. If not, then I definitely recommend you check out my previous posts, Get the Form: Stand out and Entice, and Get the Sign Up: Improve the form. The next important piece in this process is optimizing your landing page. As soon as a subscriber sign ups for your emails this is your opportunity to make a good impression, set expectations, and hopefully get them to covert, so let’s discuss tips on how to effectively do this.
In my last post I discussed how to entice visitors to become subscribers by making your sign-up form stand out. In this post I will discuss how to organize the form and gather valuable information that can be used later down the road.
Sign-Up Design & Layout
Organically growing your list is a critical element of any email marketing program. One of the best ways to do so is to have a clear and compelling email sign-up. Earlier on the Bronto Blog, Kristen Gregory talked about the importance of evaluating and optimizing " the first few touchpoints in the process: the sign-up location, form, subscription landing page and the welcome message." By doing this exercise you are setting up your email program for true success. Check out the examples below that hopefully will motivate you to evaluate your sign up process.
The holidays are just around the corner and now is a great time to evaluate your unsubscribe page and ensure it exhibits best practices. My prediction is this page is not something you spend a lot of time evaluating, but it's important because you want to keep as many people on your list as possible. This unsubscribe page should help users update their email preferences and increase relevancy instead of having them completely unsubscribe. Remember, you want to remind the subscribers what they will be missing out on by choosing to unsubscribe.
Now let’s discuss some fundamentals items to consider when optimizing your unsubscribe page: