Posts by Kestrel Lemen

In The Next 10 Minutes: Improve Your Email Program Through Perspective

With limited time, marketers are stretched thin to meet their goals. 'In The Next 10 Minutes' is a new Bronto Blog series that gives marketers easy to implement but valuable tactics they can put in place quickly and see immediate returns.

Ways to Increase Daily Deal Revenue through Lifecycle Messages

Review commonly untapped revenue sources for daily deal marketing. Kestrel outlines three message types that help increase loyalty and encourage conversion.

Understanding Social Shares and How you Can Drive Interactions

Find out what offers/messages compel subscribers to socially share your content and how you can use data to continue to drive shares.

Think Like Deanna but Act Like Data. Smart Lifecycle Marketing.

Use data and emphathy to engage your subscribers with relevant and appealing messaging.

 

More than a Fan: How to Drive Followers to Buy

Social fans/followers are great for your brand, but how can you help them to convert?

How Email and Social Marketing are Similar: Six Cross-Over Tactics

Use your email marketing skills and apply them to them towards your social media marketing efforts.

6 Rules of Email Engagement

Engagement is key to keeping subscribers in the long run. Bronto Marketing Strategist, Kestrel Lemen, outlines 6 rules to help email engagement, which not only help subscribers stay active, it also helps deliverability.

Social Marketing Channels: You've Built It, But Are You Ready?

Bronto Marketing Strategist, Kestrel Lemen, presents helpful tips to businesses promoting social channels when the experience doesn't quite connect. Kestrel outlines ways to not only promote social through email, but social strategy to keep fans connected and interacting on your social channels.

7 Simple Ways to Optimize Your Email Design

Finding that perfect email design is an artform. Bronto Marketing Strategist, Kestrel Lemen, outlines 7 simple ways to optimize your email design to increase subscriber engagement.