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About the Author
Kristen Gregory is the Director of Marketing Services at Bronto. She leads a team of consultants who develop and optimize revenue-generating strategies and implement key projects for their clients' marketing programs. Kristen has a multi-channel marketing and consulting background and over eight years of email experience. Kristen is a contributor to the Bronto Strategy Blog, speaks at industry conferences and has been featured in industry publications like Chief Marketer, The Retail Email Blog, Shop.Org and Marketing Profs.