The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more. One way to drive repeat purchases is to develop a loyalty program that incentivizes the customer to continue to purchase through your company - rather than looking elsewhere. One of the easiest and cost-effective ways to run a loyalty program is through leveraging your email marketing platform.
Kristen Gregory's blog
You’ve worked hard to get people onto your email marketing list, but that’s only part of the battle. What are the things you need to do to make sure people not only stay ON the list, but stay engaged and interact with your messages? Here are 8 key ways to keep subscribers engaged through their lifecycle:
Everyone with an email account knows that Black Friday and Cyber Monday are important days for retailers. In recent years, we’ve started to see the deepest discounts and special offers make their appearance earlier - as on Thanksgiving Day - with businesses eager to get a leg up on competitors and potentially get first crack at consumers’ holiday spend.
As we enter November, we are inevitably, rather undeniably, in the holiday season – a time when lots of retailers ramp their send frequency.
Understandably, increasing the number of sends to subscribers has some marketers concerned. How do we make sure to be in the game and aggressive enough, without turning off our customers and/or encountering deliverability issues?
To the average mobile phone user, the idea of brands interacting via text messages is somewhat of a turn-off. Text messages are more private - usually coming from the people that matter to us most in life with some kind of information we need to process right away. To put that kind of "immediate attention" and interruption power into the hands of major companies is often undesirable.
So, as a marketer, how could you possibly leverage SMS in a way that would be accepted by customers?
Here are some of our ideas - all of which would require a consumer's opt-in or initiation:
Got brick-and-mortar stores?
Send packages to people in the mail that contain their purchases?
Give people receipts?
If you sell anything at all, chances are that this applies to you.
Humanizing your business can go a long way to driving better relationships with your customers and prospects....so go ahead, get a personality.
This can mean literally putting a face (or faces) in your messages like you see here in at the top of one of Saddleback's newsletters:
Acquiring new subscribers is critical for the continued success of an email marketing program. Taking into account churn (losing contacts), if you have subscriber goals that you need to meet, you have to not only make up for lost subscribers but continuously build your email list. In evaluating ways to grow your list, I highly recommend growing your list organically.
Yesterday, two different 12-hour sales were going on and advertised via email. Timing of these events and the advance notice associated will surely affect the revenue generated. Let’s take a closer look.
Company #1: Ann Taylor Loft
I received the following message at 5:06 pm Sunday (hours before the sale):
Subject line: TONIGHT: Check Your Inbox At 8 PM E.S.T. For A SPECIAL SHOPPING EVENT