Submitted by Kristen Gregory on March 8, 2012
Treat your best customers to a VIP program. This email program drives purchases and customer retention.
Submitted by Kristen Gregory on January 26, 2012
Engagement is key to developing relationships with customers and ultimately driving revenue. Here are 8 ways to help keep subscribers engaged.
Submitted by Kristen Gregory on December 8, 2011
Analysis of the influx of email messages sent before Black Friday 2011.
Submitted by Kristen Gregory on November 2, 2011
With increased competition during a busy holiday season, make sure you don't waste your email efforts by sending to inactive contacts.
Submitted by Kristen Gregory on September 7, 2011
Kristen Gregory of Bronto Software explains how marketers can use SMS to communicate with customers and keep from annoying them, including ideas such as texting to sign-up for email, participating in limited-time events, location-based alerts, running contests and more.
Submitted by Kristen Gregory on August 23, 2011
Kristen Gregory of Bronto Software highlights the benefits of using SMS or text messages to build your email list, including instant welcome messages, reduced typos and more.
Submitted by Kristen Gregory on August 16, 2011
Kristen Gregory of Bronto Software explores ways that email marketers can drive better email engagement with subscribers by leveraging the power of social media platforms like Facebook and Twitter.
Submitted by Kristen Gregory on August 5, 2011
Kristen Gregory of Bronto Software shares 21 ways to build your list organically and encourages you to register for the webinar on August 17th that will cover in-depth best practices and client successes in this arena with partner Fifth Gear.
Submitted by Kristen Gregory on August 3, 2011
Inactive subscribers hurt your email deliverability and cost you money. Bronto's Kristen Gregory outlines ways to run a successful campaign to say goodbye to those inactives and bring back those who still show interest.
Submitted by Kristen Gregory on July 19, 2011
How can you generate the most revenue from a 12-hour sale? Kristen Gregory of Bronto Software evaluates two 12-hour sales and offers pointers on timing and providing notice.
