Kristen Gregory's blog

Push Repeat Purchases via a Loyalty Program

Treat your best customers to a VIP program. This email program drives purchases and customer retention.

8 Key Ways to Keep Subscribers Engaged

Engagement is key to developing relationships with customers and ultimately driving revenue. Here are 8 ways to help keep subscribers engaged.

Before Black Friday: Inbox Observations & Takeaways for 2012

Analysis of the influx of email messages sent before Black Friday 2011.

Suppress Select Contacts for Smart Holiday Marketing

With increased competition during a busy holiday season, make sure you don't waste your email efforts by sending to inactive contacts.

SMS: Ideas for Communicating with Customers via Text-Messaging

Kristen Gregory of Bronto Software explains how marketers can use SMS to communicate with customers and keep from annoying them, including ideas such as texting to sign-up for email, participating in limited-time events, location-based alerts, running contests and more.

SMS May Be Your New Favorite Way to Gain Email Subscribers

Kristen Gregory of Bronto Software highlights the benefits of using SMS or text messages to build your email list, including instant welcome messages, reduced typos and more.

Get a Personality & Leverage Social Media to Keep Email Subscribers Engaged

Kristen Gregory of Bronto Software explores ways that email marketers can drive better email engagement with subscribers by leveraging the power of social media platforms like Facebook and Twitter.

21 Ways to Build Your Email List Organically

Kristen Gregory of Bronto Software shares 21 ways to build your list organically and encourages you to register for the webinar on August 17th that will cover in-depth best practices and client successes in this arena with partner Fifth Gear.

Will You Stay Or Will You Go Now? How to Successfully Run a Make-Up or Break-Up Campaign

Inactive subscribers hurt your email deliverability and cost you money. Bronto's Kristen Gregory outlines ways to run a successful campaign to say goodbye to those inactives and bring back those who still show interest.

Optimizing Revenue for 12-Hour Sales

How can you generate the most revenue from a 12-hour sale? Kristen Gregory of Bronto Software evaluates two 12-hour sales and offers pointers on timing and providing notice.