A week or so ago, I received the following email from Ann Taylor Loft:
Kristen Gregory's blog
Marketers, now more than ever, you need to step up your game when it comes to email relevancy.
In addition to the status quo of overcrowded inboxes and only seconds to grab attention, you've now got intelligent inboxes to maneuver.
Are you relying on images in your email to convey messages? You might want to think twice about this tactic. Here's why:
Lots of smart businesses are in the midst of making their web sites better, faster, more user-friendly and ready for the upcoming holiday season.
Here are some ideas around how to best communicate those changes with your subscriber base and encourage engagement with your newly revamped site:
Recently, Kevin Hillstrom offered up some great advice for segmenting on purchase behavior in order to send the most targeted messaging possible. He specifically discusses identifying and sending targeted messages to customers who go for the new items versus those that purchase the tried-and-true classics. Bronto's Email Marketing Strategists weigh in on this idea:
Want to make sure you're conducting the best tests you can? Keep these tips in mind:
1. First, always run tests more than once. Flukes happen. You can’t try something one time and be certain of anything. I recommend running a test AT LEAST three times (if not more!) to determine an actual trend.
I received the email below from Uncommon Goods in early June and was immediately intrigued and excited to take a look. We all know how influential reviews and ratings can be on purchasing behavior, so I was appreciative of Uncommon Goods's approach. Everyone wants to choose the best gifts for Dad and recommendations from fellow customers be inspirational.
Which of the following grabs your attention and gets you more invested in a potential purchase?
EMAIL #1: Buy this shirt at 10% off today.
EMAIL #2: Did you know that this shirt is wrinkle-resistant and made from organic material by women in this remote village? 5% of all profits goes toward building schools there and by the way, today this product is 10% off. Watch this video now to see how they are made and hear what other customers have to say about them.
Last week, I highlighted several considerations for creating a successful product review request. After reading a
Reviews are powerful and proven to boost product sales. So how are you gathering them?
Ideally, review requests would be automatically sent a certain period of time after a purchase. Of course, you can always send a broadcast email to your entire customer database at any time, but automating the process would make for a more timely and relevant experience for the customer, create a regular stream of incoming reviews and take the heavy lifting off the marketer's shoulders.