Kristen Gregory's blog

Advertising Facebook Chats: Considerations for Success

July 7, 2011 -- Kristen Gregory

Bronto's Kristen Gregory outlines a great plan to leverage your Facebook page and customer interaction through email. Read how you can promote everything from an upcoming Facebook chat via the email, social links & "Likes" and timing considerations.

A week or so ago, I received the following email from Ann Taylor Loft:

Ann Taylor Loft Email

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Lifecycle Marketing: How to Keep Subscribers Engaged at Every Relationship Stage

May 26, 2011 -- Kristen Gregory

Now more than ever, marketers have to step up their game when it comes to email relevancy. With many factors working against getting in the inbox, it's up to you the marketer to engage your subscribers at every stage of the relationship. Bronto Director of Strategic Services, Kristen Gregory, lays out a plan of how you can embrace lifecycle marketing to keep your subscribers wanting more.

Lifecycle Marketing: EngagementMarketers, now more than ever, you need to step up your game when it comes to email relevancy.

In addition to the status quo of overcrowded inboxes and only seconds to grab attention, you've now got intelligent inboxes to maneuver.

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Template Time: Balancing HTML Text and Image

August 30, 2010 -- Kristen Gregory

Are you relying on images in your email to convey messages? You might want to think twice about this tactic, as Kristen Gregory outlines the reasons why images can hurt your email campaigns.

Are you relying on images in your email to convey messages? You might want to think twice about this tactic. Here's why:

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How to Best Market Your Web Site Relaunch

August 2, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategist Kristen Gregory offers top-notch tips to best market your new Web site or Web site relaunch, including offering incentives and interactive elements to encourage engagement and more.

New & ImprovedLots of smart businesses are in the midst of making their web sites better, faster, more user-friendly and ready for the upcoming holiday season.

Here are some ideas around how to best communicate those changes with your subscriber base and encourage engagement with your newly revamped site:

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Email Strategy Roundtable: Segmentation Suggestion - Shiny Object vs Timeless Classic

July 22, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategy team discusses segmentation and targeted messaging based on past purchase history.

Recently, Kevin Hillstrom offered up some great advice for segmenting on purchase behavior in order to send the most targeted messaging possible.  He specifically discusses identifying and sending targeted messages to customers who go for the new items versus those that purchase the tried-and-true classics. Bronto's Email Marketing Strategists weigh in on this idea:

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9 Tips for Testing Success

July 6, 2010 -- Kristen Gregory

Bronto Email Marketing Strategist, Kristen Gregory, lays out 9 great tips for testing success. These tips are both easy to implement and maintain and are instrumental in building and maintaining your email marketing program.

AB TestWant to make sure you're conducting the best tests you can? Keep these tips in mind:

1. First, always run tests more than once. Flukes happen. You can’t try something one time and be certain of anything. I recommend running a test AT LEAST three times (if not more!) to determine an actual trend.

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An Uncommonly Good Email Approach: Leveraging Ratings & Reviews

June 24, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategist Kristen Gregory examines a recent email from Uncommon Goods, highlighting the value of leveraging customer reviews, ratings and testimonials.

I received the email below from Uncommon Goods in early June and was immediately intrigued and excited to take a look. We all know how influential reviews and ratings can be on purchasing behavior, so I was appreciative of Uncommon Goods's approach. Everyone wants to choose the best gifts for Dad and recommendations from fellow customers be inspirational.

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Informative + Helpful = Stand-Out Messages That Sell

June 7, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategist Kristen Gregory offers ideas to get more people to care about your products and boost revenue, through being informative and helpful. Informational content can help you sell!

Which of the following grabs your attention and gets you more invested in a potential purchase?

EMAIL #1: Buy this shirt at 10% off today.

EMAIL #2: Did you know that this shirt is wrinkle-resistant and made from organic material by women in this remote village? 5% of all profits goes toward building schools there and by the way, today this product is 10% off. Watch this video now to see how they are made and hear what other customers have to say about them.

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Post-Purchase Opportunities: How to Build Loyal Buyers

May 17, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategist Kristen Gregory discusses how you can take advantage of the post-purchase period to create a positive customers experience that will lead to loyalty.

Kristen GregoryLast week, I highlighted several considerations for creating a successful product review request.  After reading a

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Product Review Requests: Recommendations for Success

May 10, 2010 -- Kristen Gregory

Kristen Gregory, Email Marketing Strategist at Bronto Software, shares her recommendations for successful gathering product reviews and, subsequently, boost sales.

Reviews are powerful and proven to boost product sales. So how are you gathering them?

Ideally, review requests would be automatically sent a certain period of time after a purchase. Of course, you can always send a broadcast email to your entire customer database at any time, but automating the process would make for a more timely and relevant experience for the customer, create a regular stream of incoming reviews and take the heavy lifting off the marketer's shoulders.

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