Submitted by Kristen Gregory on April 15, 2010
Bronto Software's Email Marketing Strategy team offers their email marketing challenges, ranging from advanced trigger email campaigns to re-engagement strategy to welcome series to social media ideas to grow your list.
Submitted by Kristen Gregory on April 12, 2010
Kristen Gregory, Email Marketing Strategist of Bronto Software, takes a look at this year's notable April Fools' Emails and suggests that through incorporation of holiday themes (via copy tweaks, holiday-related products, video and social media initiatives), marketers can create a high level of engagement.
Submitted by Kristen Gregory on March 18, 2010
Bronto Software's Email Marketing Strategists discuss the importance of listening in social media spaces and developing engaging content to keep subscribers interested, interacting and loyal.
Submitted by Kristen Gregory on March 15, 2010
Kristen Gregory of Bronto Software shares the secrets for boosting your sign-ups, building better relationships and increasing revenue through subscription landing page and welcome message optimization.
Submitted by Kristen Gregory on February 18, 2010
Bronto Software's Email Marketing Strategists tackle what Facebook's new email system, Project Titan, really means for the future of email marketing and what marketers need to consider.
Submitted by Kristen Gregory on February 15, 2010
The information you gather is only as good as the sign-up form you create. Kristen Gregory of Bronto Software explores optimizing your sign-up to gather the best data for better targeting, segmentation and relevance to drive results.
Submitted by Kristen Gregory on January 21, 2010
Kristen Gregory of Bronto Software offers suggestions for approaching semi-engaged subscribers, including lowering frequency, targeting and segmenting based on past behavior, sending surveys, manage preferences campaigns and more.
Submitted by Kristen Gregory on January 18, 2010
Kristen Gregory of Bronto Software outlines how you can optimize your sign-up to get the most people noticing and opting-into your email program. She covers how to get your sign-up noticed, where it should be located and how to sell the sign-up and set proper expectations.
Submitted by Kristen Gregory on December 21, 2009
Engage, engage, engage. Beyond email, Bronto's Kristen Gregory explains ways through social media you can help improve engagement for deliverability's sake.
Submitted by Kristen Gregory on November 30, 2009
Bronto Software helps you shape your holiday marketing plans by asking some critical questions around email timing, frequency, holiday graphics and footers, animated gifs and video, shipping deadlines, gift cards, wish lists and more.
