Kristen Gregory's blog

Email Strategy Roundtable: Double-Dog Dares

April 15, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategy team offers their email marketing challenges, ranging from advanced trigger email campaigns to re-engagement strategy to welcome series to social media ideas to grow your list.

Chad White challenges marketers to double-dog dares - ideas to try or implement that aren't commonplace in the inbox. I thought it would be fun for our Email Strategy team to pose some of their own:

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April Fools' Emails: Fun Ways to Create Serious Engagement

April 12, 2010 -- Kristen Gregory

Kristen Gregory, Email Marketing Strategist of Bronto Software, takes a look at this year's notable April Fools' Emails and suggests that through incorporation of holiday themes (via copy tweaks, holiday-related products, video and social media initiatives), marketers can create a high level of engagement.

We all know that tying holidays into email marketing is a great way to grab attention.  Let's see how some businesses out there took advantage of the April Fools' opportunity to drive engagement and, hopefully, sales! 

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Email Strategy Roundtable: Listen & Engage Using Social Media

March 18, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategists discuss the importance of listening in social media spaces and developing engaging content to keep subscribers interested, interacting and loyal.

Keeping any relationship interesting and engaging - online or off - takes work and consideration.  John Cass's recent post, Finding The Right Social Media Content and Engagement Strategy, talks about

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Optimize Your Sign-Up Part 3: Landing Page & Welcome Message Musts

March 15, 2010 -- Kristen Gregory

Kristen Gregory of Bronto Software shares the secrets for boosting your sign-ups, building better relationships and increasing revenue through subscription landing page and welcome message optimization.

Now that you have created a stand-out sign-up and optimized your form to gather pertinent information, don't fall flat after the subscriber hits "submit." Your landing page and subsequent welcome message are your first opportunities to create a posi

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Email Strategists' Round Table: What Facebook's Email Platform Means for Marketers

February 18, 2010 -- Kristen Gregory

Bronto Software's Email Marketing Strategists tackle what Facebook's new email system, Project Titan, really means for the future of email marketing and what marketers need to consider.

Facebook announced this week that it will be launching its own email platform, Project Titan, with "full POP/IMAP support, meaning users can access the account other than through Facebook itself," according to TechCrunch's post.

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Optimize Your Sign-Up Part 2: Finessing the Form

February 15, 2010 -- Kristen Gregory

The information you gather is only as good as the sign-up form you create. Kristen Gregory of Bronto Software explores optimizing your sign-up to gather the best data for better targeting, segmentation and relevance to drive results.

In part 1 of the sign-up optimization series, we covered how to make sure your sign-up stands out. This post will cover how to best gather the information you need in a form.

The Format

Most businesses typically create sign-up forms that follow one of three paths:

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How to Handle Those Semi-Engaged Subscribers

January 21, 2010 -- Kristen Gregory

Kristen Gregory of Bronto Software offers suggestions for approaching semi-engaged subscribers, including lowering frequency, targeting and segmenting based on past behavior, sending surveys, manage preferences campaigns and more.

2010 is the year of improving engagement - not only to ensure improved deliverability as ISPs tweak their inbox filters, but also to create quality experiences with subscribers and stand out above the inbox noise. What's clear so far: we know that engaged subscribers are good and that we need to do a better job of re-engaging inactive subscribers or drop them from our lists.

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Optimize Your Email Sign-Up Part 1: Stand Out & Entice

January 18, 2010 -- Kristen Gregory

Kristen Gregory of Bronto Software outlines how you can optimize your sign-up to get the most people noticing and opting-into your email program. She covers how to get your sign-up noticed, where it should be located and how to sell the sign-up and set proper expectations.

Sign UpThe foundation of your email program is getting the opt-in, setting proper expectations and starting the relationship off on the right foot. That's why it's critical to evaluate and optimize the first few touchpoints in the process: the sign-up location, form, subscription landing page and welcome message. We'll do a deep dive into each of these areas and provide some examples to inspire you.

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Improve Engagement for Best Deliverability - Social Media Can Help

December 21, 2009 -- Kristen Gregory

Engage, engage, engage. Beyond email, Bronto's Kristen Gregory explains ways through social media you can help improve engagement for deliverability's sake.

Sending safe content to permission-based lists over clean IPs and staying complaint-free is not going to secure your email's place in the inbox any longer.

ISPs are beginning to factor more engagement metrics into their inbox deliverability, making opens and clicks more important than ever. This means, in general, that marketers need to step up their game by:

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Simple Questions to Shape Your Holiday Marketing Plans

November 30, 2009 -- Kristen Gregory

Bronto Software helps you shape your holiday marketing plans by asking some critical questions around email timing, frequency, holiday graphics and footers, animated gifs and video, shipping deadlines, gift cards, wish lists and more.

There are a TON of outstanding posts and PDFs on holiday marketing best practices and considerations.

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