Chad White challenges marketers to double-dog dares - ideas to try or implement that aren't commonplace in the inbox. I thought it would be fun for our Email Strategy team to pose some of their own:
Kristen Gregory's blog
We all know that tying holidays into email marketing is a great way to grab attention. Let's see how some businesses out there took advantage of the April Fools' opportunity to drive engagement and, hopefully, sales!
Keeping any relationship interesting and engaging - online or off - takes work and consideration. John Cass's recent post, Finding The Right Social Media Content and Engagement Strategy, talks about
Now that you have created a stand-out sign-up and optimized your form to gather pertinent information, don't fall flat after the subscriber hits "submit." Your landing page and subsequent welcome message are your first opportunities to create a posi
Facebook announced this week that it will be launching its own email platform, Project Titan, with "full POP/IMAP support, meaning users can access the account other than through Facebook itself," according to TechCrunch's post.
In part 1 of the sign-up optimization series, we covered how to make sure your sign-up stands out. This post will cover how to best gather the information you need in a form.
Most businesses typically create sign-up forms that follow one of three paths:
2010 is the year of improving engagement - not only to ensure improved deliverability as ISPs tweak their inbox filters, but also to create quality experiences with subscribers and stand out above the inbox noise. What's clear so far: we know that engaged subscribers are good and that we need to do a better job of re-engaging inactive subscribers or drop them from our lists.
The foundation of your email program is getting the opt-in, setting proper expectations and starting the relationship off on the right foot. That's why it's critical to evaluate and optimize the first few touchpoints in the process: the sign-up location, form, subscription landing page and welcome message. We'll do a deep dive into each of these areas and provide some examples to inspire you.
Sending safe content to permission-based lists over clean IPs and staying complaint-free is not going to secure your email's place in the inbox any longer.
ISPs are beginning to factor more engagement metrics into their inbox deliverability, making opens and clicks more important than ever. This means, in general, that marketers need to step up their game by: