Submitted by Kristen Gregory on August 10, 2009
Don't stop sending in the off-season and risk losing your contact's interest and up-to-date information. Bronto Software tells you how to nurture your relationships during this time via surveys, manage preferences campaigns, contests, automated messages and more.
Submitted by Kristen Gregory on July 23, 2009
Even though it's sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing preparation, including smarter opt-in and manage preferences campaigns to avoid overmailing and gathering reviews. Also gain insight on fixing complaint rate problems and subject line tactics!
Submitted by Kristen Gregory on July 17, 2009
Bronto Software offers tips to create the most effective refer-a-friend campaign including getting permission, using personalization, clearly setting expectations, and triggering welcome messages.
Submitted by Kristen Gregory on June 29, 2009
Bronto Software offers ideas for automated message rules based on fields and behavior that will result in more targeted, successful campaigns, including birthday emails, renewal messages, gift reminders, balance updates, welcome emails, remails and more.
Submitted by Kristen Gregory on June 8, 2009
Bronto Software shares the impact the economy is having on email marketing, including the necessity to incorporate further segmentation, lifecycle marketing through trigger messages and other value-add content to retain customers and survive the recession.
Submitted by Kristen Gregory on May 18, 2009
Bronto Software offers suggestions to lower complaints and improve your sender reputation and deliverability through permission marketing, frequency, setting proper expectations, improving relevance, better subject lines and more.
Submitted by Kristen Gregory on April 27, 2009
Whether you're creating a template from scratch or hoping to improve your current template, here are some quick suggestions for optimizing results from top to bottom.
Submitted by Kristen Gregory on April 7, 2009
We've already explored some of the more obvious metrics in email marketing and how to tweak your practices for better results in Part 1 and Part 2 of the Jump on It! series. This last installment will cover some other metrics that tend to get overlooked when formulating an email marketing strategy.
Submitted by Kristen Gregory on March 10, 2009
Bronto Account Manager, Kristen Gregory, discusses best practices for using data to improve email marketing campaign metrics.
Submitted by Kristen Gregory on February 23, 2009
Email marketing data is valuable to realize ROI and prove value. So, what do you do with the data from your email marketing program? Data means nothing unless you take time to analyze it and then take actions based what you learn.
