Kristen Gregory's blog

Don't Stop Sending in the Off-Season: Email Ideas to Nurture Relationships

August 10, 2009 -- Kristen Gregory

Don't stop sending in the off-season and risk losing your contact's interest and up-to-date information. Bronto Software tells you how to nurture your relationships during this time via surveys, manage preferences campaigns, contests, automated messages and more.

winterDo you have a seasonal business? Do you communicate with your contacts year round or do you take off months at a time?

While it might be tempting to put marketing efforts on hiatus for relaxation and cost-savings purposes, keeping a consistent send frequency is vital.

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Best of the Blogosphere: Week of 7/20

July 23, 2009 -- Kristen Gregory

Even though it's sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing preparation, including smarter opt-in and manage preferences campaigns to avoid overmailing and gathering reviews. Also gain insight on fixing complaint rate problems and subject line tactics!

Bronto Best of the BlogosphereEven though it's sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing.

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Best Practices for Running Refer-A-Friend Campaigns

July 17, 2009 -- Kristen Gregory

Bronto Software offers tips to create the most effective refer-a-friend campaign including getting permission, using personalization, clearly setting expectations, and triggering welcome messages.

Refer-A-Friend campaigns can be tricky territory. The basic premise of a Refer-A-Friend campaign is that a contact is signing up a friend to receive something from your company. The reality is, though, that the contact could be barking up the wrong tree and that friend will want nothing to do with your company.

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10 Automated Messages That Rock

June 29, 2009 -- Kristen Gregory

Bronto Software offers ideas for automated message rules based on fields and behavior that will result in more targeted, successful campaigns, including birthday emails, renewal messages, gift reminders, balance updates, welcome emails, remails and more.

Would you like to send targeted, relevant messages to your contacts on an ongoing basis without lifting a finger? What about a seeing a steady stream of revenue without logging into your favorite ESP?

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Channel Analysis: The Impact of the Economy On Email Marketing

June 8, 2009 -- Kristen Gregory

Bronto Software shares the impact the economy is having on email marketing, including the necessity to incorporate further segmentation, lifecycle marketing through trigger messages and other value-add content to retain customers and survive the recession.

Anyone who has a friend or family member who has lost a job recently knows this is a tough economic time for a lot of businesses. What impact has the economy had on email marketing as a channel?

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6 Considerations to Lower Complaints & Improve Your Sender Reputation

May 18, 2009 -- Kristen Gregory

Bronto Software offers suggestions to lower complaints and improve your sender reputation and deliverability through permission marketing, frequency, setting proper expectations, improving relevance, better subject lines and more.

spam cartoonGot complaints?

The bad news: Complaints are the best way to destroy your sending reputation, deliverability and brand.

The worse news: Complainers only demonstrate the visible damage to your list and business.

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10 Suggestions to Improve Email Templates

April 27, 2009 -- Kristen Gregory

Whether you're creating a template from scratch or hoping to improve your current template, here are some quick suggestions for optimizing results from top to bottom.

blocksTemplates.

The starting point for many email marketing campaigns.

Whether you’re creating one from scratch or tweaking an established template, below are 10 straightforward, easy-to-implement suggestions for optimizing results from top to bottom:

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Even More Data! Jump On It! (Part 3)

April 7, 2009 -- Kristen Gregory

We've already explored some of the more obvious metrics in email marketing and how to tweak your practices for better results in Part 1 and Part 2 of the Jump on It! series.  This last installment will cover some other metrics that tend to get overlooked when formulating an email marketing strategy.

I Love DataWe've already explored some of the more obvious metrics in email marketing and how to tweak your practices for better results in Part 1 and

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More Data: Jump On It!

March 10, 2009 -- Kristen Gregory

Bronto Account Manager, Kristen Gregory, discusses best practices for using data to improve email marketing campaign metrics.

Your data is talking to you. If you're not taking the time to listen, evaluate, and ultimately act, you could be missing some big messages, such as:

"Your email is boring, the offer never changes and no one opens your messages anymore. Yawn."

"You are emailing far too many people than would ever care about this offer."

"Your new preheader has increased clicks."

"Your landing pages stink."

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Data: Jump on it!

February 23, 2009 -- Kristen Gregory

Email marketing data is valuable to realize ROI and prove value. So, what do you do with the data from your email marketing program? Data means nothing unless you take time to analyze it and then take actions based what you learn.

No Man is an Iland Data CartoonWhat do you do with the data from your email marketing program? Do you review a report, shout "Interesting!" and move on to doing the same thing you've always done? Or do you print it out and dump a stack of papers on your boss's desk?

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