Posts by Steven DuBois

Helpful Formulas for Email Marketing Analysis

Submitted by Steven DuBois on April 24, 2012
Using reporting and analytics is key to the success of an email marketing program. Marketing Strategist, Steve DuBois, lists helpful formulas to measuring email performance.

Email Metrics 101: Establish Your Baselines

Submitted by Steven DuBois on February 21, 2012
Email marketers should pay close attention to their metrics and results. By establishing baselines or benchmarks, these goals can be used to evaluate the success of your program.

Point, Shoot, Signup… Grow your list with QR Codes

Submitted by Steven DuBois on December 21, 2011
QR Codes are a valuable resource to use for growing your email marketing list.

7 Weeks and counting... Are you ready for the holiday craze?

Submitted by Steven DuBois on November 11, 2011
Plan the remaining weeks of the holiday season and uncover some missed promotional opportunities.

Share with Your Network and Forward to a Friend: Are you maximizing your reach?

Submitted by Steven DuBois on October 11, 2011
Maximize the reach of your email campaigns with "Share With Your Network" and "Forward to a Friend."

Is Discounting in Email Required to Drive Results?

Submitted by Steven DuBois on September 14, 2011
Bronto Marketing Strategist, Steve Dubois, asks and answers the question of the necessity of discounts in email marketing. Read the post to evaluate alternative ways to promote your product/service without slashing prices.