Email Marketing Strategy

Benchmarks
Email Metrics 101: Establish Your Baselines
Steven DuBois    February 21, 2012
Email Marketing Best Practices

Email marketers should pay close attention to their metrics and results. By establishing baselines or benchmarks, these goals can be used to evaluate the success of your program.

Sign Up
Is This the Future of Email Lead Generation?
Anna Pfeiffer    February 16, 2012
Email Marketing Best Practices

Google AdWords Communications Extension may change the way we think about email sign-ups. Will this be a great new opportunity for email marketers?

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Receipt
e-Receipts: What's Not in Your Wallet?
Jim Davidson    February 14, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Having the option to receive a receipt via email is becoming more common. Marketers are starting to understand the value of carrying the in-store experience to the customer’s inbox. Let’s look at the risks, benefits, and best practices for e-receipts.

Email
Do Your Transactional Messages Check Out?
Fawn Young    February 9, 2012
Email Marketing Best Practices

Make sure your transactional messages are both functional and optimized! Tips to help marketers evaluate and improve their transactional messages.

Be Mine
Be My Valentine: The Marketer's Quest for Subscriber Love & Affection
Jim Davidson    February 7, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization, Social Media Marketing

Show some love to your customers. Using Valentine’s Day candy, we illustrate the customer lifecycle and include reminders for best practices throughout this very romantic, sometimes rocky, relationship.

Data Matrix
Think Like Deanna but Act Like Data. Smart Lifecycle Marketing.
Kestrel Lemen    February 2, 2012
Email Marketing Best Practices

Use data and emphathy to engage your subscribers with relevant and appealing messaging.

 

Engaging Conversation
8 Key Ways to Keep Subscribers Engaged
Kristen Gregory    January 26, 2012
Email Marketing Best Practices

Engagement is key to developing relationships with customers and ultimately driving revenue. Here are 8 ways to help keep subscribers engaged.

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Clock
When to Send: Timing is Everything!
Emily Keye    January 12, 2012
Email Marketing Best Practices

The best day/time to send is a mystery unless you test, analyze, and optimize.

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Gift Boxes
Holiday Wrap-Up: Email Trends & Tactics from the 2011 Holiday Season
Jim Davidson    January 11, 2012
Email Marketing Best Practices

It's never to early to start planning your Q4 holiday strategy. Bronto's "2011 Holiday Wrap-Up" features a detailed analysis of trends and tactics to help plan for next season.

Conversation
Resolve to really get to know your contacts!
Fawn Young    January 6, 2012
Email Marketing Best Practices

Request contact information to update records and provide more relevant messaging.