For 2014 its more important than ever to optimize your campaigns for mobile as the percentage of subscribers viewing your emails on some type of mobile device increase each year. Bronto Marketing Strategist Kellie Boggs outlines some important tips to consider when designing campaigns.
Don't let your SMS marketing miss the mark. Bronto Marketing Strategist, Greg Zakowicz, critiques the SMS marketing messages of major retailers and outlines ways you can make the most out of your SMS marketing campaigns.
The definition of "mobile marketing campaign," like many business terms, doubles as both obvious and unclear. Waterfall Mobile's Director of Marketing, Kane Russell, outlines some mobile marketing best practices to help marketers go beyond the campaign.