Best Practices

Receipt
e-Receipts: What's Not in Your Wallet?
Jim Davidson    February 14, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization

Having the option to receive a receipt via email is becoming more common. Marketers are starting to understand the value of carrying the in-store experience to the customer’s inbox. Let’s look at the risks, benefits, and best practices for e-receipts.

Be Mine
Be My Valentine: The Marketer's Quest for Subscriber Love & Affection
Jim Davidson    February 7, 2012
Email Marketing Best Practices, Mobile Marketing, Optimization, Social Media Marketing

Show some love to your customers. Using Valentine’s Day candy, we illustrate the customer lifecycle and include reminders for best practices throughout this very romantic, sometimes rocky, relationship.

Oops Button
Oops... It Happened Again: How to Send an Apology Email
Jim Davidson    December 2, 2011
Email Marketing Best Practices

Even email marketers make mistakes. Tips on how to send an apology email when an error is sent.

Don't Panic
Uh-oh... Black Friday isn't going so well. What do you do?
Jim Davidson    November 21, 2011
Email Marketing Best Practices

Get through the craze of Black Friday with these helpful tips.

Email
Spam Complaints: How they Occur and How You Can Reduce them
Brad Gurley    September 30, 2011
Deliverability

Bronto's Brad Gurley discusses what are spam complaints, how are they recorded and what can marketers do to reduce them in the future?

Vera Bradley email
Push Clickers Across the Conversion Finish Line
Jim Davidson    August 26, 2011
Email Marketing Best Practices, Optimization

Let's take the next step down the path to conversion and explore ways to segment clickers who have not purchased and message to them in a way that will maximize revenue!

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Staring at the computer
Stop Staring! Convert Openers into Clickers.
Jim Davidson    August 19, 2011
Email Marketing Best Practices

Let's explore ways to convert those engaged openers into active clickers pushing them further down the purchase funnel toward conversion. Bronto Manager, Strategic Services, Jim Davidson, outlines tactics you can implement today to increase engagement and improve click rates.

Lifecycle Marketing: How to Keep Subscribers Engaged at Every Relationship Stage
Kristen Gregory    May 26, 2011
Email Marketing Best Practices

Now more than ever, marketers have to step up their game when it comes to email relevancy. With many factors working against getting in the inbox, it's up to you the marketer to engage your subscribers at every stage of the relationship. Bronto Director of Strategic Services, Kristen Gregory, lays out a plan of how you can embrace lifecycle marketing to keep your subscribers wanting more.

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CAN-SPAM vs. Best Practices
Chris Kolbenschlag    March 17, 2011
Deliverability, Email Marketing Best Practices

CAN-SPAM helps protect email users, but it's not the end of for email marketers. At Bronto we recommend best practices over and above what CAN-SPAM requires. Bronto's Director of Deliverability, Chris Kolbenschlag outlines what you can do over CAN-SPAM that can help you get to the inbox.

Top 5 List Growth Dos and Don'ts
Susan Wall    September 27, 2010
Email Marketing Best Practices

Let’s face it, when it comes to your email marketing list, size matters. And if you are like most email marketers, you’re probably under constant pressure to replenish and grow your list with engaged new subscribers.

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