Bronto

Bronto Open House June 2013
Discover Bronto! Recap of Bronto's Open House on June 11th
Georgia Grant    June 17, 2013

Recently we opened up our doors to host Discover Bronto, an open house, filled with games, prizes, office tours, presentations and networking. Thank you to the over 120 guests who checked out the offices and found out what it's like to work at Bronto.

RetailWire: How Can Retailers More Effectively Use E-Mail to Drive Holiday Sales?
Melanie Jock    June 12, 2013

Bronto Manager of Marketing Research Jim Davidson presented his insight on marketing strategies for the upcoming holiday season at the 2013 Internet Retailer Conference and Exhibition.

Microphone
Missed Opportunities: How to Use Preference Data for Targeted Marketing
Fawn Young    June 11, 2013

User preference data can be crucial to nurturing your relationship with subscribers. However, if that data isn't utilized or ignored, it could lead to a bad experience. Read as Bronto Marketing Strategist, Fawn Young, experienced just that when Moe's failed to acknowledge her subscriber preferences.

Bronto Software Launches 2013 Holiday Resource Center for Retailers
Melanie Jock    June 11, 2013

Bronto has launched the 2013 edition of the Holiday Resource Center to help retail marketers prepare for the most important selling season of the year. The resource center includes original research, a comprehensive month-by-month planning guide, examples and practical and proven program recommendations to help retailers and other commerce-focused businesses get the most out of their holiday marketing programs.

Direct Marketing International Magazine: Driving purchases across devices
Melanie Jock    June 11, 2013

Eighty-five percent of consumers start shopping on one device and finish on another. How do marketers deal with this reality? Bronto's Jim Davidson discusses strategies to market with multi-device consumers in mind.

Retail Online Magazine
Retail Online Magazine: Most Retailers Sending Their First Holiday Emails on Nov. 26 or Later
Melanie Jock    June 7, 2013

Retail Online Magazine covered Jim Davidson, Bronto, and David Workman's, Delta Apparel, recent presentation at the 2013 Internet Retailer Conference and Exhibition. The duo addressed how marketers can prepare for the upcoming holiday season.

Gift
Unusual Holiday Campaigns That Give Your Emails Some Holiday Cheer
Greg Zakowicz    June 6, 2013

Did you forget about National I Forgot Day? Did you call heads or tails on Flip a Coin Day? There are countless fun holidays that could be used in your marketing campaigns to stand out from the crowd. Read as Bronto Marketing Strategist, Greg Zakowicz, outlines various holidays and some standout holiday campaigns from leading retailers.

Bronto Software release eBook, “Commerce Connections”
Melanie Jock    June 6, 2013

Bronto Software announced today availability of the first chapter of its new eBook, “Commerce Connections” which provides tips and tactics to build customer engagement and drive revenue throughout the customer lifecycle.

ClickZ
ClickZ: 3 Holly Jolly Holiday Planning Meetings for June
Melanie Jock    June 6, 2013

Can you believe there are only 200 days left until Christmas? As far away as that may sound, if you're a retail marketer, the time to start planning is now. Manager of Marketing Research Jim Davidson's newest article in ClickZ helps marketers begin creating a holiday plan in June.

Retail TouchPoints
Retail TouchPoints: The Role Of SMS In The Digital Marketing Mix
Melanie Jock    June 5, 2013

In Damian Trzenbunia's most recent article published in Retail TouchPoints, retailers find out the importance of building an SMS campaign, in addition to the traditional email campaign.