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Simply Social --How to Cover the Basics
Jim Davidson    September 26, 2011
Social Media Marketing

The social landscape is changing daily, be sure you have all your social basics covered through "Simply Social - How to Cover the Basics."

Radio Show
Bronto Live! Email Testing hits The eMail Guide Radio
Caroline Smith Riddle    November 3, 2010
Community, Email Marketing Best Practices

Last week Bronto Email Marketing Strategist, Kelly Lorenz and Bronto client, Nathan Maxwell joined the good folks at The eMail Guide for their weekly radio show to discuss the hows and whys of email marketing testing. Missed the show? You can listen to it in its entirety here on the Email Guide's website

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American Meadows Gift Card Redemption
Top Five Post-Holiday Tactics - Part 2
Kelly Lorenz    January 5, 2010
Email Marketing Best Practices

Bronto Software takes a look at what online retailers promoted during the week leading up to Christmas 2009 and what online retailers should be developing from a strategic and tactical standpoint post-holiday to go into a successful 2010.

Online Shopping
2009 Best Last Minute Holiday Tactics - Part 1
Kelly Lorenz    January 4, 2010
Email Marketing Best Practices

Bronto Software takes a look at what online retailers promoted during the week leading up to Christmas 2009 and what online retailers should be developing from a strategic and tactical standpoint post-holiday to go into a successful 2010.

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Read Before You Hit Send: An Email Checklist
Kristen Gregory    August 31, 2009
Email Marketing Best Practices

Bronto Software offers a checklist to review before you send your next email campaign, including "musts" and best practices.

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unicef
Saying Goodbye: List Cleansing & Re-Engagement Campaigns
Julie Waite    August 17, 2009
Email Marketing Best Practices

The hot topic and #1 question I get these days from clients is how to clean their lists and/or do re-engagement campaigns. Email may be a cheap marketing medium, but smart marketers are watching their pennies in this economy, and don’t want to waste their CPM on subscribers who are not even opening their messages. Let’s take a look at a good example of this strategy.

Testing
Why is "testing" my favorite word?
Kelly Lorenz    June 1, 2009
Email Marketing Best Practices

Bronto Software walks through the reasoning behind testing your email marketing program, questions you should be asking yourself before testing and elements of your email message you could be testing.

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Cooking.com customer review emails
Why Use Customer Reviews in Marketing Emails?
Kelly Lorenz    May 11, 2009
Email Marketing Best Practices

Bronto Software discusses why utilizing customer reviews as a selling message and proposition in marketing email messages makes sense. Tips include testing, tracking with Google Analytics and how to attract customer reviews, as well as, how to deal with a negative customer review.

The Negotiator
Priceline.com Nails the Post-Purchase Email
DJ Waldow    May 7, 2009
Email Marketing Best Practices

DJ Waldow of Bronto Software details a brilliantly executed post-purchase email from Priceline.com. The email included a great subject line, email copy, call to action, and rendering with images on and off.

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I Love Data
Even More Data! Jump On It! (Part 3)
Kristen Gregory    April 7, 2009
Email Marketing Best Practices

We've already explored some of the more obvious metrics in email marketing and how to tweak your practices for better results in Part 1 and Part 2 of the Jump on It! series.  This last installment will cover some other metrics that tend to get overlooked when formulating an email marketing strategy.