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email
Auto Opt-In Subscribers: An Email Deliverability Debate
Chris Kolbenschlag    May 14, 2013
Deliverability

Adding customers who have recently purchased to your opt-in list may seem like a good idea. However, Bronto Director of Deliverability, Chris Kolbenschlag warns that while this practice may easily grow your list, it could ultimately hurt your deliverability.

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Bronto Blog Refer a Friend
Acquire Subscribers, Expand Marketing Reach & Drive Revenue through Refer-a-Friend
Emily Keye    May 7, 2013
Email Marketing Best Practices

Refer-a-Friend Campaigns are a great lifecycle marketing tactic that can also help you grow your list. Emily Keye outlines the 3 parts of making a refer-a-friend program successful in Acquire Subscribers, Expand Marketing Reach & Drive Revenue.

Retargeting
Remailing: How Often Should I Send?
Kestrel Lemen    April 30, 2013
Email Marketing Best Practices

Remailing is like "printing money" - but only if used effectively. Bronto Marketing Strategist, Kestrel Lemen, recorded a short video answering the common question "how often should I send a remail?"

DM News
DM News: Give Your Email Data a Good Spring Cleaning
Caroline Smith Riddle    April 5, 2013

'Tis the season for spring-cleaning! Bronto's Director of Deliverability outlines key tips to help you clean up your email data to help improve deliverability.

Integrated Solutions For Retailers: Successful E-Commerce Strategy Begins With Email Marketing
Caroline Smith Riddle    March 28, 2013

Bronto client Lake Champlain Chocolates was recently featured in Integrated Solutions for Retailers, the article highlights how they've been successful using email marketing to drive sales.

Email
Upcoming CASL (Canadian Anti-Spam Legistation) Details and What Marketers Need to Know
Chris Kolbenschlag    March 19, 2013

With upcoming Canadian Anti-Spam Legislation (CASL) regulations up for final review, marketers have to be prepared for any implications. Bronto's Director of Deliverability, Chris Kolbenschlag outlines the key law requirements and how marketers need to prepare for any impending changes.

Search Email
Don't Open Until...Never: How Google's Search Experiment Impacts Your Email Program
Greg Zakowicz    March 7, 2013
Email Marketing Best Practices, Optimization

With Google conducting a new trial of their Gmail Search Field - marketers need to be aware of the implications. While open rates could drop, the visibility of commerce offerings via email can bubble to the top via search results. Read as Bronto's Greg Zakowicz evaluates this new offering.

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Key
5 Key Purchase Data Points for 2013
Emily Keye    February 7, 2013
Email Marketing Best Practices

In 2013, the importance of data for remarketing efforts is a bigger topic than ever. Emily Keye, Marketing Strategist at Bronto, outlines the top 5 purchase data points to collect to help make your marketing efforts successful.

MultiChannel Merchant
How to Make your Email Program a Best Seller
Caroline Smith Riddle    January 31, 2013

Does your email marketing program tell your story? Read some helpful tips from manager of marketing research, Jim Davidson in this article in Multichannel Merchant that are designed to improve your campaigns.

Empty Cart
How Out of Stock Triggered Emails Can Save the Sale
Fawn Young    January 29, 2013
Email Marketing Best Practices

Bring them back to buy! Don't let out of stock items turn off buyers for good. Check out these helpful tips to automate recommendation emails to visitors interested in out of stock items.