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What Facebook's Algorithm Change Means for Marketers
Kestrel Lemen    November 28, 2012
Social Media Marketing

With big changes at Facebook afoot, what will it mean for marketers? Bronto's Kestrel Lemen addresses the changes and how marketers can tailor their messaging and approach to help encourage fan engagement.

Social Gifting: A Brand Spanking New Cross-Channel Strategy
Anna Pfeiffer    June 26, 2012
Social Media Marketing

What is social gifting and how can you use it to drive revenue? Anna Pfeiffer, explains the benefits of social gifting and how you can utilize this new tactic.

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Integrate Facebook and Pinterest to Keep Fans Engaged
Kellie Boggs    June 14, 2012
Social Media Marketing

Maximize your social reach by integrating your Facebook and Pinterest accounts. Read as Marketing Strategist, Kellie Boggs, outlines why this can help keep users engaged and how you can use social interactions in your marketing campaigns.

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Facebook Like
Increase Facebook Fans: From “Fan-Gate” to Timeline
Anna Pfeiffer    April 3, 2012
Social Media Marketing

Engaging fans and customers on Facebook is essential to growing relationships. Read about the recent changes to Facebook that change the way marketers can drive fans and explore new tactics to grow your fan base.

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Cross channel Promotions
Set the Groundwork & Build a Cross Channel Promotion Strategy that Works!
Emily Keye    November 29, 2011
Engaged Commerce

Tips to building a cross channel promotion strategy with email, mobile and social messaging.

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Simply Social --How to Cover the Basics
Jim Davidson    September 27, 2011
Social Media Marketing

The social landscape is changing daily, be sure you have all your social basics covered through "Simply Social - How to Cover the Basics."

Saddleback newsletter introduction
Get a Personality & Leverage Social Media to Keep Email Subscribers Engaged
Kristen Gregory    August 16, 2011
Email Marketing Best Practices, Social Media Marketing

Kristen Gregory of Bronto Software explores ways that email marketers can drive better email engagement with subscribers by leveraging the power of social media platforms like Facebook and Twitter.

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Advertising Facebook Chats: Considerations for Success
Kristen Gregory    July 7, 2011
Email Marketing Best Practices, Social Media Marketing

Bronto's Kristen Gregory outlines a great plan to leverage your Facebook page and customer interaction through email. Read how you can promote everything from an upcoming Facebook chat via the email, social links & "Likes" and timing considerations.

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Email and Social: Are You Listening?
Caroline Smith Riddle    February 4, 2011
Email Marketing Best Practices, Social Media Marketing

Social isn't just a world of freebies and discounts, it's full of relevant conversations that build relationships. Learn about Bed Bath & Beyond's approach on extending their social reach while engaging conversations.

MountainsPlus multi-sale message
How-To Guide: Optimizing the Plain Text Version of Emails
Kelly Lorenz    January 11, 2011
Email Marketing Best Practices

Don't ignore your subscribers on mobile, Facebook or those who prefer text messages. This growing segment needs clean, concise messages that render perfectly. Bronto Email Marketing Strategist, Kelly Lorenz, gives you examples and three key takeaways on how to design for text emails.