With Gmail's new inbox tab layout, marketers need to be aware of the changes and monitor deliverability rates for Gmail subscribers. Read as Bronto Marketing Strategist, Emily Keye, provides some great tips on how to stand out in the new inbox.
ISPs are increasingly shifting from IP-based to domain-based reputation to determine sender quality and ultimately whether messages land in the inbox. Bronto Director of Deliverability, Chris Kolbenschlag, outlines some of the changes associated with this trend and how it may change how you get your messages to the inbox.
This week the blogosphere was still going strong despite the Labor Day holiday. We've got news from Google on how they view spam complaints, a new individual mailbox-tracking tool unveiled, social media and email studies, and great insights on analyzing your metrics.
This week's big blog news is the hubbub around Gmail's revamped unsubscribe and image display functions, and Amazon's acquisition of Zappos. If you haven't had time to keep up, no worries -- we've got the lowdown for you in this week's wrap-up.