sender name

Gmail From Names: How Stuff Works
Julie Waite    February 6, 2009

Email marketing best practice article on how to create good email from names and email from addresses so that they render correctly in all inboxes.

Do not reply envelope
DJ Waldow    November 21, 2008

From Names and Subject Lines are two of the most critical components of an email. Always use a from name that is recognizable, typically your company name, brand name, or personal name - whatever is most relevant and recognizable to your subscribers