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RedBox Text Campaign
SMS: Ideas for Communicating with Customers via Text-Messaging
Kristen Gregory    September 7, 2011
Email Marketing Best Practices, Mobile Marketing

Kristen Gregory of Bronto Software explains how marketers can use SMS to communicate with customers and keep from annoying them, including ideas such as texting to sign-up for email, participating in limited-time events, location-based alerts, running contests and more.

SMS
SMS May Be Your New Favorite Way to Gain Email Subscribers
Kristen Gregory    August 23, 2011
Email Marketing Best Practices, Mobile Marketing

Kristen Gregory of Bronto Software highlights the benefits of using SMS or text messages to build your email list, including instant welcome messages, reduced typos and more.

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SMS Promotion - Front
Mobilizing Your Loyalty Program Acquisition
Jim Davidson    August 12, 2011
Mobile Marketing

Similar to promoting an email marketing program, when promoting an mobile acquisition program you need to consider ways to convey the ease of sign-up and the benefits of signing up. Bronto Manager, Strategic Services, Jim Davidson, walks through an example of a mobile acquisition program and lessons learned.

21 Ways to Build Your Email List Organically
Kristen Gregory    August 5, 2011
Email Marketing Best Practices

Kristen Gregory of Bronto Software shares 21 ways to build your list organically and encourages you to register for the webinar on August 17th that will cover in-depth best practices and client successes in this arena with partner Fifth Gear.

Month 1
More Relevant Messages in Three Steps: Part 1
Anna Pfeiffer    June 6, 2011
Email Marketing Best Practices

Relevant, valuable messages are the ones that will get noticed in your subscribers inbox. Bronto Marketing Strategist, Anna Pfeiffer, lays out three steps (one a month) to help improve the relevancy of your messages.

Thanksgiving Bronto
5 Email Tactics To Be Thankful For
Caroline Smith Riddle    November 23, 2010
Email Marketing Best Practices

There's a lot to be thankful for in email marketing. Here are 5 suggested top five tactics that email marketers should be using all year round.

Fred Flare
Optimize Your Sign-Up Part 3: Landing Page & Welcome Message Musts
Kristen Gregory    March 15, 2010
Email Marketing Best Practices, Optimization

Kristen Gregory of Bronto Software shares the secrets for boosting your sign-ups, building better relationships and increasing revenue through subscription landing page and welcome message optimization.

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Optimize Your Sign-Up Part 2: Finessing the Form
Kristen Gregory    February 15, 2010
Email Marketing Best Practices

The information you gather is only as good as the sign-up form you create. Kristen Gregory of Bronto Software explores optimizing your sign-up to gather the best data for better targeting, segmentation and relevance to drive results.

Sign Up
Optimize Your Email Sign-Up Part 1: Stand Out & Entice
Kristen Gregory    January 18, 2010
Email Marketing Best Practices

Kristen Gregory of Bronto Software outlines how you can optimize your sign-up to get the most people noticing and opting-into your email program. She covers how to get your sign-up noticed, where it should be located and how to sell the sign-up and set proper expectations.

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