testing

Email
Greg Zakowicz    October 24, 2013

Testing is integral to the success of any email marketing program. Bronto Marketing Strategist Greg Zakowicz outlines content that marketers should be testing to evaluate how their program is performing.

Pie Chart
Kellie Boggs    June 4, 2013

Test, test, test and test again! This mantra is key to commerce marketers, but some marketers underutilize or underestimate the power of testing. Bronto Marketing Strategist Kellie Boggs outlines two different types of testing options and four ways to test to determine how to best optimize your campaigns.

Daily Deal Shopping Cart
Emily Keye    October 6, 2011

The competition is fierce, but the daily deal industry is still a hot market with lots of potential. How can daily deal companies continue growing in a crowded market?

Month 3
Anna Pfeiffer    September 12, 2011

Bronto Marketing Strategist, Anna Pfeiffer, presents the final post of her 3 part series on tips to more relevant email messages. Read as Anna lays out the remaining steps for month 3 in this process. From strategy to execution to analysis, Pfeiffer offers many helpful tips to improve your email marketing program.

Vera Bradley email
Jim Davidson    August 26, 2011

Let's take the next step down the path to conversion and explore ways to segment clickers who have not purchased and message to them in a way that will maximize revenue!

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Staring at the computer
Jim Davidson    August 19, 2011

Let's explore ways to convert those engaged openers into active clickers pushing them further down the purchase funnel toward conversion. Bronto Manager, Strategic Services, Jim Davidson, outlines tactics you can implement today to increase engagement and improve click rates.

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Radio Show
Caroline Smith Riddle    November 3, 2010

Last week Bronto Email Marketing Strategist, Kelly Lorenz and Bronto client, Nathan Maxwell joined the good folks at The eMail Guide for their weekly radio show to discuss the hows and whys of email marketing testing. Missed the show? You can listen to it in its entirety here on the Email Guide's website

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AB Test
Kristen Gregory    July 6, 2010

Bronto Email Marketing Strategist, Kristen Gregory, lays out 9 great tips for testing success. These tips are both easy to implement and maintain and are instrumental in building and maintaining your email marketing program.

Kelly Lorenz    April 26, 2010

Bronto's Email Marketing Strategists discuss the value of benchmarks and why they need to be taken with a grain of salt. Measurement of benchmarks may be flawed, but they are useful for a few key reasons.

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Raise the bar
Kimberly Snyder    April 19, 2010

Kimberly Snyder, Bronto Team Lead Email Marketing Strategist, challenges you to rest on your email marketing laurels. Don't test, keep your message the same, and don't worry about permission. These dares will help even the most experienced email marketer take another look at their program.