testing

Daily Deal Shopping Cart
Daily Deals: How do you make your offer stand out?
Emily Keye    October 6, 2011
Email Marketing Best Practices

The competition is fierce, but the daily deal industry is still a hot market with lots of potential. How can daily deal companies continue growing in a crowded market?

Month 3
More Relevant Messages in Three Steps: Part 3
Anna Pfeiffer    September 12, 2011
Email Marketing Best Practices

Bronto Marketing Strategist, Anna Pfeiffer, presents the final post of her 3 part series on tips to more relevant email messages. Read as Anna lays out the remaining steps for month 3 in this process. From strategy to execution to analysis, Pfeiffer offers many helpful tips to improve your email marketing program.

Vera Bradley email
Push Clickers Across the Conversion Finish Line
Jim Davidson    August 26, 2011
Email Marketing Best Practices, Optimization

Let's take the next step down the path to conversion and explore ways to segment clickers who have not purchased and message to them in a way that will maximize revenue!

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Staring at the computer
Stop Staring! Convert Openers into Clickers.
Jim Davidson    August 19, 2011
Email Marketing Best Practices

Let's explore ways to convert those engaged openers into active clickers pushing them further down the purchase funnel toward conversion. Bronto Manager, Strategic Services, Jim Davidson, outlines tactics you can implement today to increase engagement and improve click rates.

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Radio Show
Bronto Live! Email Testing hits The eMail Guide Radio
Caroline Smith Riddle    November 3, 2010
Community, Email Marketing Best Practices

Last week Bronto Email Marketing Strategist, Kelly Lorenz and Bronto client, Nathan Maxwell joined the good folks at The eMail Guide for their weekly radio show to discuss the hows and whys of email marketing testing. Missed the show? You can listen to it in its entirety here on the Email Guide's website

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AB Test
9 Tips for Testing Success
Kristen Gregory    July 6, 2010
Email Marketing Best Practices

Bronto Email Marketing Strategist, Kristen Gregory, lays out 9 great tips for testing success. These tips are both easy to implement and maintain and are instrumental in building and maintaining your email marketing program.

Add Some Salt to That Margarita: Benchmarks and Their Value
Kelly Lorenz    April 26, 2010
Email Marketing Best Practices

Bronto's Email Marketing Strategists discuss the value of benchmarks and why they need to be taken with a grain of salt. Measurement of benchmarks may be flawed, but they are useful for a few key reasons.

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Raise the bar
Let's Raise the Bar: I Triple Dog Dare You Not...
Kimberly Snyder    April 19, 2010
Email Marketing Best Practices

Kimberly Snyder, Bronto Team Lead Email Marketing Strategist, challenges you to rest on your email marketing laurels. Don't test, keep your message the same, and don't worry about permission. These dares will help even the most experienced email marketer take another look at their program.

Email Strategy Roundtable: Should Your Email Template Evolve With Your Subscribers?
Julie Waite    February 25, 2010
Email Marketing Best Practices, Email Strategy Roundtable

Here’s another idea: how about changing your design based on how long your subscribers have been receiving your emails? Do older subscribers really need to see your whitelisting instructions, online version links or huge logo every time?

Be a Data Detective: Tips to Test to Lift Engagement - Part 2
Kelly Lorenz    November 16, 2009
Email Marketing Best Practices, Optimization

Kelly Lorenz of Bronto Software provides a list of tips and ideas to test to increase your email marketing program's performance in terms of open rate, click-through rate and conversions.

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