transactional

RedBox Text Campaign
SMS: Ideas for Communicating with Customers via Text-Messaging
Kristen Gregory    September 7, 2011
Email Marketing Best Practices, Mobile Marketing

Kristen Gregory of Bronto Software explains how marketers can use SMS to communicate with customers and keep from annoying them, including ideas such as texting to sign-up for email, participating in limited-time events, location-based alerts, running contests and more.

How to Use Transactional Messages to Boost Revenue & Build Relationships
Kristen Gregory    November 2, 2009
Email Marketing Best Practices

Bronto Software explores how to build customer relationships, increase engagement, and boost revenue through the optimization of transactional messages. This involves integrating upsell offers, product recommendations, linking to social media sites and so on.

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Duke Energy Email
How to Effectively Convert Customers to Subscribers: Duke Energy case study
Kelly Lorenz    October 5, 2009
Email Marketing Best Practices

Kelly Lorenz of Bronto Software walks through tips on how to effectively convert customers into email marketing subscribers utilizing a case study from Duke Energy.