transactional

RedBox Text Campaign
Kristen Gregory    September 7, 2011

Kristen Gregory of Bronto Software explains how marketers can use SMS to communicate with customers and keep from annoying them, including ideas such as texting to sign-up for email, participating in limited-time events, location-based alerts, running contests and more.

Kristen Gregory    November 2, 2009

Bronto Software explores how to build customer relationships, increase engagement, and boost revenue through the optimization of transactional messages. This involves integrating upsell offers, product recommendations, linking to social media sites and so on.

2
Duke Energy Email
Kelly Lorenz    October 5, 2009

Kelly Lorenz of Bronto Software walks through tips on how to effectively convert customers into email marketing subscribers utilizing a case study from Duke Energy.