Bronto Software launches the Fall 2008 Release

Durham, NC – September 15, 2008 - Bronto Software, a leading email marketing software company, today announced the launch of its Fall 2008 Release. With advanced Web analytics features and deep Omniture integration, expanded testing and reporting features, the new product enhancements add even more ways for online retailers, publishers, agencies and other businesses to execute successful, relevant email marketing from start to finish. 

The Fall Release is packed with many exciting new features built around marketers’ needs.  Inbox Preview allows marketers to preview their email messages in the top 25 email clients with one click, significantly reducing the time and resources associated with campaign testing.  To provide marketers with better management over email sending reputation, the Sender Rating tool gives clients insight so they can address deliverability issues before problems arise. It also allows marketers to see how their campaign performance aligns with Bronto’s industry statistics.  With a new user interface, customizable reports and quick and easy-to- access dashboards, results and information are more convenient than ever. Web analytics has been expanded to integrate with any web analytics solution allowing marketers to identify campaign performance data and optimize on the fly. 

All new enhancements in the Fall Release are designed to give marketers the ability to move from email marketing campaigns to true conversations with their customers.  The intuitive features, from testing to automated messaging and triggers to reporting and analytics, empower marketers to optimize campaigns and prove email’s value in overall online efforts.

“This release enables our clients to really take a giant leap forward in their email marketing.  They’ll be able to take email marketing beyond just sending messages.” said Joe Colopy, CEO of Bronto Software. “By integrating Web analytics, like Omniture and Google Analytics and expanding functionality across the board, the Fall Release gives marketers deeper insight into campaign performance and the ability to increase customer satisfaction, ROI and overall business impact of the email channel.”

About Bronto Software

Bronto Software provides successful email solutions to more than 800 online retailers, interactive agencies and marketing departments around the world including Trek Bicycle, Johnson & Johnson, Duke University, Shopatron, Discount Dance and Blooms Today.

Bronto Software offers extensive reporting, unparalleled deliverability through a partnership with Return Path and seamless integration with other online channels.  Founded in 2002, Bronto Software remains dedicated to helping its customers become better email marketers by delivering proactive customer support and educating clients on email marketing best practices, standards and tactics for success. For more information, please visit http://bronto.com.  

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Ellen Pandey, blast! PR
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(919) 833-9975 x.13
ellen@blastpr.com