Bronto Software Announces Director Of Deliverability

Durham, NC. -- April 28, 2010 - Bronto Software, a leading email marketing services provider, announced today that Chris Kolbenschlag has joined the team as Director of Deliverability. In his role, Chris will continue and build upon Bronto’s high standards for deliverability in addition to provide leadership to clients on industry trends, relevant best practices, and related technologies.

With more than fifteen years of experience, Chris brings a wealth of knowledge in ISP relations, CAN-SPAM compliancy, email deliverability best practices, and reputation monitoring to the Client Services team. He is actively involved in several industry groups, including EEC (Email Experience Council), MAAWG (Messaging Anti-Abuse Working Group), and ESPC (Email Sender and Provider Coalition).

"Our customers have come to expect very high deliverability from Bronto," said Vice President of Client Services, Carolyn Sparano. "Deliverability in the email marketplace is a key success factor for companies engaged in effective permission based email marketing. As Bronto's Director of Deliverability, Chris will leverage his industry expertise and ISP relations to help Bronto clients maximize their deliverability. Prior to Bronto, Chris served as Director of Deliverability and ISP Relations at Merkle, where he ensured high inbox delivery and advised the use of best practices to improve sender reputations. For seven years, Chris maintained relationships with ISPs, resolved issues, consulted with clients and monitored trends to keep current on industry topics.

Building on this experience, Chris brings to Bronto a knowledge base for clients to utilize in helping to improve and maintain their email sending reputation.

About Bronto Software

Bronto Software provides web-based email marketing services to online retailers and more than 3500 other organizations worldwide that see email marketing as a critical function of their business. Bronto's intuitive, enterprise-level software application is used by customers like Gander Mountain, Etsy, Blooms Today, Hancock’s of Paducah, Trek Bikes, and Bigelow Tea. The American Business Awards recognized the company's proactive approach to service with a Stevie Award for Best Customer Service Department in 2009.

Media Contact for Bronto Software
Susan Wall
Bronto Software
pr@bronto.com